socialmedia@clark.wa.govsocialmedia@clark.wa.gov

Social Media and Public Health Social Media and Public Health “How We Do it in the ‘couv’”“How We Do it in the ‘couv’”

What we’ll talk about…What we’ll talk about…

• Why, What and WhoWhy, What and Who

• Policy and ProcedurePolicy and Procedure

• Successful useSuccessful use

““Social SandiSocial Sandi””

““Keepin’ it Kool Keepin’ it Kool Kachina”Kachina”

““Digital Dollly”Digital Dollly”

The story begins…Why?The story begins…Why?

Once Upon a Time…Once Upon a Time…

““Social SandiSocial Sandi””

What is social media?What is social media?

8,000,000,0008,000,000,000

30,000,000,00030,000,000,000

1382%1382%

50,000,00050,000,000

24 HOURS24 HOURS

412.3 Years412.3 Years

What are people using?What are people using?

• FacebookFacebook

• TwitterTwitter

• MySpaceMySpace

• You TubeYou Tube

• BlogsBlogs

Who’s using Social Media?Who’s using Social Media?

““Social SandiSocial Sandi””

Public Use is ChangingPublic Use is Changing

Policies and ProceduresPolicies and Procedures

• Clark County Background on Social Clark County Background on Social MediaMedia

• Policy OverviewPolicy Overview– General Social Media PolicyGeneral Social Media Policy– Partner Notification Policy (draft)Partner Notification Policy (draft)

• Procedure OverviewProcedure Overview– Social Media Request FormSocial Media Request Form

““Keepin’ it Kool” Keepin’ it Kool” KachinaKachina

Clark County BackgroundClark County Background

• County wide social media work County wide social media work groupgroup

• H1N1 jump start on social mediaH1N1 jump start on social media• Public Health Work GroupPublic Health Work Group

–Policy and procedure Policy and procedure developmentdevelopment

–Roll out planRoll out plan

Pieces of Internal PolicyPieces of Internal Policy

POLICIESPOLICIESININ

PLACEPLACE PERSONALPERSONALUSEUSE

RECORDSRECORDSRETENTIONRETENTIONMESSAGEMESSAGE

APPROVALAPPROVAL

POSTINGPOSTING

Snap shot of Work Group ProcedureSnap shot of Work Group Procedure

• Weekly meetings Weekly meetings – New types of social mediaNew types of social media– Fine tune proceduresFine tune procedures– Planning (calendar)Planning (calendar)

• Duty OfficerDuty Officer– Shared Outlook Shared Outlook – New posts/approvalNew posts/approval– Responds to public Responds to public commentcomment

Social Media Request FormSocial Media Request Form

Social Media Roll Out PlanSocial Media Roll Out Plan

• Attended Leadership Attended Leadership Team and Management Team and Management Group meetingsGroup meetings

• Attended staff meetingsAttended staff meetings• Sent emailsSent emails• Workshop at all staff Workshop at all staff

trainingtraining

Policy for Partner NotificationPolicy for Partner Notification

• Efficient means of contacting Efficient means of contacting partnerspartners

• May only have screen nameMay only have screen name• Policy (in draft)Policy (in draft)

–ProceduresProcedures–Trained staffTrained staff–ConfidentialityConfidentiality

Be Successful!Be Successful!

• Where are we nowWhere are we now

• Where we’re goingWhere we’re going

• Samples of successSamples of success““Digital Dolly”Digital Dolly”

CCPH FacebookCCPH Facebook

CCPH TwitterCCPH Twitter

Who’s using Social Media?Who’s using Social Media?

Pill BoxPill Box

NACCHONACCHO

the girl effectthe girl effect

Next Steps for CCPHNext Steps for CCPH

• Messages from all Messages from all programs within the programs within the department.department.

• You Tube VideosYou Tube Videos• Collaborate with Collaborate with

community partnerscommunity partners• EvaluationEvaluation

Promoting Agency Social Media Promoting Agency Social Media

• Follow usFollow us• Encourage friends Encourage friends and family to follow usand family to follow us• Share social media Share social media links with colleagues links with colleagues & community partners& community partners• Add links to email signatureAdd links to email signature

Lessons LearnedLessons Learned

Follow your planFollow your plan

Think about resourcesThink about resources

It’s a processIt’s a process

Break out sessionBreak out session

• New to Social Media – SandiNew to Social Media – Sandi• Policy, Procedure Development – Policy, Procedure Development –

KachinaKachina• Expanding and improving Social Expanding and improving Social Media use - Dolly Media use - Dolly

QUESTIONS?QUESTIONS?