Post on 12-May-2015
description
Social Media 107: How to Successfully Grow Your Business with Twitter
Michelle Hummel CEO of…
Thanks for joining me today!
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9th most visited website 80% of Twitter usage is
outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience
The average number of tweets per hour is around 1.3m
Source: Socialnomics author Erik Qualman
Do you have a Personal and/or Business Twitter?
How to use Twitter for Marketing
Mention: @ Use to reply directly to a user "Glad your shipment arrived @janesmith!"
Retweet: easily share a message you like to all your followers instantly
Private Tweet: start your Tweet with DM or D to direct-message them "DM @joesmith234 what is your order number?"
Twitter Communications
How do you like to communicate on Twitter?
The # symbol is used to mark keywords or topics in a Tweet
It was created organically by Twitter users as a way to categorize messages
An easy way to group tweets together to be easily searched
What are Hashtags?
Have you ever used a Hashtag on your Tweets?
Example: VegNews added the hashtag before the word "vegan" in their message. The word is now a link to search results for all Tweets containing "#vegan" in the message.
Hashtag Example
Have you used Hashtags to market your business?
Events or conferences: “Crystal's presentation was great! #podcincy" Disasters: "#sandiegofire “A shelter has opened up downtown for fire refugees." Context: "I can't believe anyone would design software like this! #microsoftoffice" Recall: "Buy some toilet paper. #todo" Quote: "Great minds discuss ideas. Average minds discuss events. Small minds
discuss people." ~Eleanor Roosevelt #quote
Example Hashtag Uses
Do you have more ideas for Hashtag uses?
Target your audience: teach social media? #socialmedia will help you reach your target audience
Get Retweeted: put your message in front of likeminded people
More Followers: likeminded people will follow you
Popularity: words that become very popular are often hot “Trending Topics”
Hashtags Grow Your Business
Can you think of good reasons to use a Hashtag?
Business Ideas for Twitter
ComCast offers a friendly Twitter customer support option, they even use a real person’s photo instead of the company logo
ComCast Customer Support
JetBlue offers Twitter-based customer service notice, they even provide the customer support number for more concerns
JetBlue Customer Support
Dell has created a number of Twitter profiles, each meant for different types of deals DellOutlet posts recent refurbished Dell computer offers. It was reported they banked $3,000,000 from Twitter related sales
Dell Outlet
Group of Twitter people with a common interest
It’s like Facebook or LinkedIn groups for Twitter
Search by keyword to find others to connect with
You can start and market your own Twibe
Who is your target market? Join that Twibe and start building relationships!
Twibes
What Twibe keyword can help your business?
Directory of Twitter users searchable by keyword
Easily find and follow people with similar interests or your target market
Engage in valuable conversations
Connect with the most influential people
Grow your business by partnering with influencers
WeFollow
What Twitter users could be influential for you?
A real-time online chat room for Twitter
Start sending and receiving tweets about your topic choice
Follow hashtags like #socialmedia and join in on conversation, build relationships and learn
TweetChat
How do you jump start Twitter conversations?
Real time targeted twitter marketing engine
TwitHawk searches Twitter and generates a list of the best tweets for you to respond to
Find people talking about your keyword
Reply to targeted conversations easily
TwitHawk
How do you find the right Twitter conversations?
Auto Tweet a welcome message to your followers
Setup targeted keywords and auto follow users
Monitor multiple Twitter streams and reply easily from one inbox
SendSocialMedia
How do you monitor your Twitter account?
How do I find the right Twitter tools?Introducing Social Media Matcher
Must Have Social Media Tools for Twitter
Share your Twitterstream with your fans on Facebook
Gives them an easy way to follow you on Twitter
Introduce them to your Twitter account
Easy installation, free service!
Twitter For Fan Pages
Do you have your Twitterstream on Facebook?
See how many people saw your Tweet and who they were
Run a free report for your hashtag, link or brand name
Find out the number of unique users who saw your Tweet
TweetReach
Do you monitor the effectiveness of your Tweets?
Backup your entire Twitter account into a CSV. File
Save your Tweets, followers and people your following in just a few minutes
Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens
Tweetake
How do you store your Twitter information?
Check the power of your Twitter profile compared to millions of other users
Get an instant grade and report
Monitor your grade to see how you are improving
TweetGrader
How do you monitor your Twitter success?
Easily clean up your Twitter account to remove those people who do not follow you back
Improve your ability to follow others by lowering you following to follower ratio
JustUnfollow
How do clean up your Twitter account?
Easily add a retweet button to your blog
Let your fans easily post your content to their entire network
Grow your social network fast
Topsy Retweet Button
Could you benefit from more Twitter followers?
Takeaways
What Twibes can you join to start engaging with your target audience?
What tools can you start using to reach your target audience?
Who are the Twitter influencers that can help grow your business?
How do you plan on staying educated about social media?
Continuing Education
Introducing WebMediaUniversity.com
Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification
Special Limited Offer Today Only
1 Month WMU FREE (non-certification)
1 Hour FREE One-on-One Marketing Consultation
3-5 page Social Media Analysis Report
Total Value = *$550 FREE
*Be sure to signup for this offer before you leave!
*4 month minimum membership required
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324
michelle@webmediauniversity.com