WHAT IS & ISN’T RESONATING IN #SOCIALTV

@petehotchkiss

THE GOOD, THE BAD & THE UGLY

ENCOURAGE SHARING THROUGH CONTENTENGAGE, INFLUENCE & INSPIRE

GUIDE THE CONVERSATIONCHALLENGE & REWARD THE AUDIENCE

ENRICH & EXTEND THE VIEWING EXPERIENCE

CONTENT CREATION @ THE CORE OF PRODUCTION

RECORD TWITTER ENGAGEMENT LEVELS ( 160k+ )OUTSTANDING ADDITIONAL CONTENT TO EXTEND THE VIEWING EXPERIENCE & GENERATE VIRAL BUZZ

SOCIAL ‘IS’ THE CONTENT

MIICRO EPISODES IN 140 CHARACTERS OR LESS

SOMETIMES CONTENT IS A CHALLENGE

CURATION NOT CREATIONEMPOWER THE AUDIENCE TO BE BOTH THE CREATOR & CONSUMER

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THE LANNISTERS TWEET THEIR REGARDS

ç√210k+ TOTAL TWEETS FOR SEASON285m+ REACH

DOUBLE ‘O’ SHAZAM

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OPPORTUNITIES FOR ADVERTISERS WITHIN AUGMENTATION BETTER TARGETED TO CONTENT?

IS THE AUDIENCE READY TO DRIVE PLOT?

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LOW ENGAGEMENT RATES SUGGEST THE AUDIENCE SHARE ON SOCIAL CHANNELS NOT LARGE ENOUGH TO DRIVE MAJOR PLOT DECISIONS

CONSUMPTION TIMELINES HAVE SHIFTED. HOW DOES THE SOCIAL EXPERIENCE EXTEND TO THIS?

FOR ADVERTISERS THE USERS ATTENTION IS ON THE SECOND SCREEN. IS DISRUPTING THIS THE OPTIMAL DIRECTION TO BE TAKING?

STILL A NEED TO CONVINCE CONTENT PRODUCERS THAT SOCIAL CAN PLAY A KEY ROLE IN THE PROMOTION & VIEWING EXPERIENCE

THANK YOU