Social Media 101

With Slingshot Success | Lion’s GuildFeaturing Christina Meyer, Founder of SocialHoney.org

hashtag #slingshot for the Twitter After-Party

Follow Christina on Twitter @therealshortyc

@beverlyspeaks, @brettw72, @clayshiver,

@beckyharmon, @therealshortyc

Social Media Is About People…

Photo Credit: Happy people by stephaniezens, on Flickr

Photo Credit: Happy people by MasterMan, on Flickr

Social Media Revolution 2011

Watch: http://youtu.be/3SuNx0UrnEo

1. If Facebook were a country, it would be the world's third largest.2. A new member joins LinkedIn every second.3. 50 percent of mobile internet traffic in the UK is Facebook.4. Social Gamers will buy $6 billion in virtual goods by 2013.5. YouTube is the second largest search engine in the world.

-From Hubspot.com

In this Webinar…

Build A FoundationLearn The Tools

So Let’s Jump In!...

Photo Credit: tboothk on Flickr

“…for God gave us a spirit not of fear but of power and love and self-control.” (1 Tim 1:7)

“…in a world of mass media, social media, and advertising media, it takes more than instant, shallow, and temporary relationships to get the job done.”

–Guy Kawasaki, Enchantment

On Changing The World With Your Story, Your Idea, Your Product…

Build A Foundation of Authenticity

– Know Your Story, Your Message, Your Culture

– Know Your Core Values -- Live Them Out On and Offline!

– Be Human, Be Transparent, Be Honest– Help Others

“The world is shifting from being static and tangible to being instantaneous and

changeable. We need to adapt on all levels if we want to create successful students, future business owners and businesses.”

–Emily Haahr, Hubspot.com

Principles For Technology We Cannot Foresee

• Engage Fast• Engage Many• Engage Often• Use Multiple Media• Provide Value• Give Credit• Give People The Benefit Of The Doubt• Accept Diversity• Don’t Take Any Crap• Limit Promotion• Disclose Your Conflicts

Learn The Tools of Social Media

• Start up a few account profiles – Just try it - start small, make

mistakes and learn from them. Try Twitter, Facebook, or LinkedIn

• Educate Yourself – Hubspot.com, Radian6.com,

SocialMediaExaminer.com

A Few Tips On What To Sign-Up For

• Twitter – A public way to engage with the public

• Facebook - It’s where regular everyday people are often

• LinkedIn – Business To Business Network

Bring Your Story To People

Twitter – Reach people faster and more frequently.

3 Ways to Improve Use of Twitter1. Spruce Up Your Photo2. Provide a Descriptive Profile3. Repeat Your Tweets

Informative Things To Tweet Include:Informational Links, Marketing Promotions,Manual Engagement

What the #Hash?Quick Twitter Terms

Hash Tags, @ symbol, Retweet, Mention, Follow Friday,

Twitter Lists, etc.

For A Twitter Glossary of Terms Go To:http://bit.ly/whatthehash Twitter Guide Book:http://mashable.com/guidebook/twitter/

Bring People To Your Story

• Facebook• LinkedIn• Website• Blog• Youtube

More Resources

For A List of Additional Resources Go to:http://socialhoney.org/social-media-resources/

See You Again Soon!

www.slingshotsuccess.com