Social Web: The Evolution will betweeted., not televised.

@BJORNLEEOptimatic

About

In partnership with:

Past Clients:

@e27sg

People 1.0

People 2.0: All About the META

Business 2.0: All About META

A Galapagos Dilemma for CIOs?

Systems? Business? People?

1. Engage in-situ at hub-level, not just destinations

2. Ban the site*, not the collaboration spirit.

“54% of companies ban Facebook, Twitter at work”

CIO.com, October 6, 2009

Enterprise Microblogging Social News Feed for office apps

* If you must

3. Enable personalization with API mashups

4. Mobile Dilemma: Joystick or Tricorder?

4.1 Current Battlefield Status

5. Tap the power of developer communities

+

“Tesco offers an API for its shopping.”

The Guardian, July 14, 2009

October 26, 2009

6. “Hack” emerging markets with microtransactions

Low GDP/ Capita?MicrotransactionsMake millions from cents

6.1 “Hack” emerging markets with microtransactions

Source: Benjamin Joffe, Plus8Star

7. Location, Location, Location…

The location-based social game. (38 cities, October 2009)• “Check-in” at food and entertainment establishments. • Find new ways of exploring the city with friends. • Earn points and unlock badges. • Become a “mayor” and get freebies at your regular hangout joints.

8. Gaming goes mainstream

Thank you.

@BJORNLEEOptimatic