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socIaLWar

Improve your brand’s Facebook strategy wIth the key FIndIngs oF our Social War report!

#Socialwar120621

Social War

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concluSionSSocial Media Strategies

Promotions and collaborations

celebrities and social media

Social media integration

associative behaviour (compensation)

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richard derkS

internet is Zero Tolerance

respectance, community that remembers dead loved ones

KaZaa, file sharing success

Telecom Finland

Export of Dutch cheese to France

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iiztMEN_at_worK

J.c. rags

DEPT

adidas in’n out parties

G-Star raw city guide NY

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about Social WarBest practices of 55 national and international fashion brands on Facebook

Use these findings to improve social media strategies

Focus on interaction, patterns, trends and developments

Know what your competitors do!

The Social war research started in January 2011

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highlightSDKNY / g-Star / Hugo Boss / Jack & Jones

Jc rags / DEPT

adidas / armani / dior / le coq

burberry

prada

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Jack & JoneS/dknY/hugo boSS/G-starSocial Media StrategY / budget 2012

Jack & JoneS/dknY/hugo boSS/G-starSocial Media StrategY/ budget 2012

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More active on Facebook since January 2012

Big increase of fans since January 2012

Budget for social media/online

Must-have for all brands: The bigger you are, the more im-portant it is to have a well thought-out online strategy. The user gets more and more influence on the brand’s image

g-Star

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dept / J.C. raGsproMotionS and collaborationS

dept / J.C. raGsproMotionS and collaborationS

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winnings

Promotions

awareness via collaborations with blogs/artists/celebs/events

The ideal strategy for smaller brands with a limited geo-graphic distribution

J.c. rags

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adidaS / arMani / Dior / le coqcollaborationS With celebritieS

adidaS / arMani / Dior / le coqcollaborationS With celebritieS

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adidas: Katy Perry, Messiarmani: rihanna, Megan Fox, christiano ronaldoDior: charlize Theron, Natalee Portman, Mila Kunisle coq Sportif: Joakim Noah

celebrities create instant recognition, trust and more in-teraction

Benefit from pre-existing social networks (fanbase)

optimal result when the celebrity and target group match

dior

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burberrYSocial Media integration

burberrYSocial Media integration

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increase of 60% of the marketing budget of 2011 is used for digital media. (3 times more than the average market budget)

More social media, less traditional campaigns

More direct communication (dialog) with your fans

Free sample give-away of the new Burberry perfume for Facebook fans only (250.000 notifications within 10 days)

50% increase in fans in 9 months (8 to 12 million fans)

For brands who want to increase engagement with their fans

burberry

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pradaaSSociative behavior (coMpenSation)

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pradaaSSociative behavior (coMpenSation)

associating with an expensive luxury brand (to show your friends / together with friends)

Personal branding & self expression

For haute couture and high-end brands that aren’t available for everyone (desire)

prada

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concluSionS

Social Media Strategies

Promotions and collaborations

celebrities and social media

Social media integration

associative behaviour (compensation)

Serve a purpose

Deliver engagement

offer entertainment

Enable commerce

contribute to self expression or personal branding

Social War iizt | March 2012 brian Solis | June 2012

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google ranking

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the onlY WaY iS up!

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queStionS?

Yves Saint laurent:

Fashion fade, Style is eternal.

Bullshit Terrier says:Doggy forever!

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