Social Supermarket - 8 Steps and The Bento Box Analogy to Social Media

Post on 26-Dec-2014

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Social Media in Today's Grocery Stores: Supermarkets can build strong relationships with their guests by engaging in social media. Here is an outline of best practices.

Transcript of Social Supermarket - 8 Steps and The Bento Box Analogy to Social Media

START WITH THE BENTO BOX ANALOGY

Winn Dixie’s umbrella corporate talk.

This is built from the homogenous social media responses, information, posts, and guidelines that define the “Winn Dixie” experience.

Bento Box

represents

It provides the context for the rest of the offerings.

top off with someone who knows variety is the spice of life

A good social media supermarket plan offers variety made appetizing.

Cultures might be ethnic, cultures may be regional, in fact cultures can be based on jobs, hobbies, sports… Whatever the basis - they often come with their own foods.

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brought to you by Madeline Gutierrez

Watching this online?* Check out the up coming video.

Charm. It’s old school with new millennium zing.

*If your watching this as a Slideshare on a mobile phone or aren’t online, you can see the video at: http://bit.ly/CharmingSocialMedia .