Post on 15-Jul-2015
@SheilaS@TourismCurrents
Social Photography Visual Storytelling
Sheila ScarboroughTourism Currents
#pmgct2015@SheilaS
@SheilaS@TourismCurrents
What's In This For You?● Better storytelling that connects
with visitors & guests● Universal language & emotion
of visual sharing● More content in less time● SEO (Search Engine
Optimization) boost #smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Disclaimer …. I'm self-taught
#NotAnExpert
You can do this, too! D #smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
WhyPhotos?
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Surfing:A boy balances on a surfboard & catches his very first wave,
near Diamond Head#smshi
@SheilaS@TourismCurrents
Of U.S. online adults surveyed:
71% use Facebook28% use LinkedIn23% use Twitter
28% use Pinterest26% use Instagram
Source: Pew Social Networking Fact Sheet @SheilaS#pmgct2015
How could social photography help YOUR overall strategic goals?
Strategy....Get One
@SheilaS#pmgct2015
Strategy Down to Each Social Post
Overall goals for your town, attraction, or hotel
Marketing communications to support goals
Social media that supports your marketing
Instagram post to reach particular visitor type
Strategy to Social Post Example
Increase fall arts festival attendance
Marketing goal to support - reach crafters
Social media to support crafter outreach
Instagram account
Instagram photos of #quilting & #FiberArt
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Visualsocial media #smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Instagram is....
A Micro Art Gallery
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
“Using Instagram to tell stories about themselves,
with Michigan as the backdrop....“
Seth Starner, New North Center23 March 2015
@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Making an impact on Instagram
Post great photos! #duh
Interact, get re-grammed
Smart use of hashtags@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
How does Instagram fit into YOUR marketing
strategy?@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Free Instagram analytics -
Iconosquare@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
New on Instagram as of yesterday“Layout“ for iOS
@SheilaS@TourismCurrents
Tips for Instagram● Square cropping drives composition● It's a mobile-first platform
– Use Iconosquare for desktop work● Put “hashtag pile“ into a comment● Brand hashtags allow sharing● Read Instagram for Business blog
** Bought by Facebook @SheilaS#pmgct2015
@SheilaS@TourismCurrents
Pinterest is....
A Digital Inspiration
Board #smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
How does Pinterest fit into YOUR marketing
strategy?@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Google is not the only game in
town; search is big on Pinterest
@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
For analytics, set up a Pinterest
Business Account
@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Tips for Pinterest● Huge popularity spike● Some legal concerns with pins● It's a discovery platform● Can drive a lot of traffic, so pay
attention to your analytics● Interact with pinners, say thanks● Read Pinterest for Business blog
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Untappd is....
A social app for craft beer
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
What about
Snapchat?@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Don't Forget Old School● Photos to Twitter
– Easy from your phone– Hashtags, incl. #FriFotos & #tbt
● Photos to Facebook Pages– Easy from your phone– Photos usually do well for engagement– Change out header photos– Photos as comments #smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
40 more photos shared
below this!
@SheilaS@TourismCurrents
No time for all this?
Create once, use over and
over
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Lots of photos?Create an
Animoto video out of them
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Photos + Music = Animoto Video
@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Even MORE Old School:
Go offline with photo walks
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Use snail mail for
your pics#smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Now that you're a photographer, learn to think
like one#smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
#smshi
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Your last move before shooting with a phone?
Wipe off the lens.#smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Big social photography
benefit:
SEO#smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
Tip!Use a cheat sheet -
like this one from Visual.ly- to keep up with various social media image sizes
#smshi@SheilaS#pmgct2015
@SheilaS@TourismCurrents
Takeaways● Have a plan, goals, a direction● Photo = self-contained story● Your phone = publishing machine● Create once, use many times● Think like a photographer● Use descriptive text/ALT tag for SEO
#smshi@SheilaS
#pmgct2015
@SheilaS@TourismCurrents
Photo Credits● All photos my own except....● Me with camera:
BJMcCray on Flickr CC● Boy surfing: Waikiki Beach Services● Screaming woman:
kandyjaxx on Flickr CC#smshi@SheilaS
#pmgct2015
Thanks very much!Find these at Slideshare.net/sheilas
Sheila Scarborough
Tourism Currents
@SheilaS
@TourismCurrents