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Social NetworkingSocial Networking

Building Your VirtualNeighborhood

September 18, 2008

Sue StineSr. Manager of Dissemination &Coalition RelationsCADCAsstine@cadca.org

LaDonna CoySocial Media & Virtual Learning

Learning for Change, Inc.coyenator@gmail.com

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Learning ObjectivesLearning Objectives

••Define SDefine Soocial networkcial network••Review examplesReview examples••List a few List a few how-tohow-to’’ss•• Identify at least one value-Identify at least one value-added element of belongingadded element of belongingto a social networkto a social network

WhatWhat’’s a Socials a Social Network?Network?

. . . A place where people buildpersonal web pages and

individual profile, connect withfriends and acquaintances,

share content andcommunications

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To which socialTo which social network donetwork doyou belong?you belong?

A. MySpaceB. FacebookC. BeboD. OtherE. None … yet

• 2 out f 3 teens12-17 use SNsites at leastmonthly

• 1 in 5 onlineteens useSNs daily

Source: Pew Internet & American Life

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• 1/3rd of online adults use SNsat least monthly

Source: Pew Internet & American Life

Do you Do you ……

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If so, you already Networking,If so, you already Networking,soso think about next stepthink about next step

PollPollA. Do you publish web pages,

write a blog, load video online?B. Comment on blogs, posts reviews, ratings?C. Use RSS, tag web pages?

D. Use Social Networking Sites?

E. Read blogs, watch videos, listen to podcasts?

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Did you know Did you know ……

…… If If MySpaceMySpace were a country were a country …… it would be 11th largest in the it would be 11th largest in the

world?world?

MySpace MySpace HomeHome

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Shot of SueShot of Sue’’s Pages Page

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Screen shot of Screen shot of FacebookFacebook

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My My Facebook Facebook pagepage

My My Facebook Facebook GroupsGroups

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Facebook Facebook PhotosPhotos

MySpace MySpace & & FacebookFacebook

Source: Comcast

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Source: geekandpoke

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Screenshot Screenshot linkedinlinkedin

My My LinkedInLinkedIn

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GroupsGroups

My ProfileMy Profile

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Mypage Mypage of CCof CC

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ForumsForums

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Take the Plunge Take the Plunge ……

Meet the neighbors,Meet the neighbors,make friends!make friends!

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PostPostsomething!something!

•Comment •Photo•YouTube video

Invite a friendInvite a friendto join you to join you ……

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Learn from each otherLearn from each other

Finding our Way onlineFinding our Way online

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Wound up hereWound up here

The tools power it, but the people do it.--Susan Mernit

The heart of Web2.0 is the user.

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Photo CreditsPhoto Credits• Istockphotos.com 1, 3, 4, 9, 48• Network from David Wilcox at http://socialmedia.wikispaces.com/space/showimage/chcpr1.pdf• Slide 6 http://www.flickr.com/photos/topgold/405488914/• Slide 7 http://www.flickr.com/photos/topgold/405492474/• Slide 8a http://www.flickr.com/photos/nyxolyno/2808987761/• Slide 8b http://www.flickr.com/photos/worldcafe/226860555/• Slide 8c http://www.flickr.com/photos/worldcafe/2177314964/• Slide 8d• Slide 11 http://danspira.files.wordpress.com/2007/07/forrester_outlook.jpg• Slide 13 http://www.flickr.com/photos/geekandpoke/2153502071/

• Slide 20 http://mike.teczno.com/img/internet-dog-cartoon.jpg• Slide 21 http://www.socialsignal.com/blog/rob-cottingham/on-facebook-nobody-knows

• Slide 28 http://blaugh.com/cartoons/070124_myspace_account_id.gif• Slide 41 http://www.flickr.com/photos/martinlabar/694274715/• Side 42 http://www.flickr.com/photos/mswee10/338237375/• Slide 43 http://www.flickr.com/photos/zach_manchester/2822282858/• Slide 44 http://www.flickr.com/photos/red_jelly/351191484/• Slide 45 http://www.flickr.com/photos/7954439@N06/1487247406/• Slide 51 http://www.myspacegraphicsandanimations.com/images/cartoon-escape-key.jpg

ReferencesReferences• The Strength of Internet Ties (2006). Pew Internet & American Life Project at

http://www.pewinternet.org/PPF/r/172/report_display.asp• What is Social Media?

http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_social_media_Nov_2007.pdf

• Social network stats (Jeremiah Owyang, Forrester Research) on Facebook, MySpaceand Reunion http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/

• Pew Internet & American Life Project at http://www.pewinternet.org/index.asp• Take the Internet Typology Test from the Pew Internet & American Life Project at

http://www.pewinternet.org/quiz/quiz.asp• Comcast Comscore, Facebook is beating MySpace worldwide June 20, 2008,

http://news.cnet.com/8301-13577_3-9973826-36.html• Technology in Prevention at http://technologyinprevention.blogspot.com• To Write Love on Her Arms story of using social networks to make a difference• Technology in Prevention Blog at

http://technologyinprevention.blogspot.com/2008/09/making-difference-to-write-love-on-her.html

• Facebook www.facebook.com• MySpace www.myspace.com• LinkedIn www.linkedin.com• Connected Communities http://connectedcommunities.ning.com

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This presentation is licensed under CREATIVE COMMONS.This means you can use this presentation, or parts thereof, aslong as appropriate attribution is given and your results aremade available under this same license. This license prohibitsusing this presentation for commercial purposes. A list ofcitations and links is included for your reference and use.

Suggested Attribution:Source: The CADCA Institute Social Media Webinar Series,September 2008 with guest presenter and prevention partnerLaDonna Coy, Learning for Change, Inc.