It’s Who You Know…

• Networking: the #1 method for finding a job

• Social network: a web service connecting people so that they may share information (blogs, news, etc.)

• A user’s ‘profile’ includes personal information, links, and a way to connect or share information

• Research companies: find the right contact person• 58.1% of companies had successfully hired a candidate

found through a social network. (Jobvite.com recruiting)

• 85% of employers say that a positive online reputation influences their hiring decisions.

*Switch from a job search to a people search*

•Show that you are internet savvy•Showcase yourself and your experience – more in-depth than a resume•Build your contacts!•Find opportunities that aren’t on job boards

Why?

Be Proactive: Many hiring managers conduct background checks using social networks, Google, and keyword-search technologies….

“83% of recruiters use search enginesto learn about candidates and 43% ofrecruiters admit to eliminating candidatesbased on information they found online.” - ExecuNet Study, 2007

You’re being Googled…

If you’re not online, you’re not visible…

• Facts about the network

• How to create a profile

• Tips and tools for using it in your job search

Social Media: Part 2

•The world’s largest professional network

•Free service with over 120M members(over 1 million companies, over 150 industries)

•Mostly employed, adult professionals

•Profile focuses on work experience

•Used for professional networking, information sharing, job postings

•80% of companies recruit through the LinkedIn network. (Jobvite)

Based on the idea of “three degrees”You, Friends, Friends of friends

How to Start

• Create a profile, at least 90% complete, as an introduction of who you are and what you can do.

• Your headline and summary should stand out – they are the first things people see.

• Write as you would first introduce yourself to someone (don’t use third person).

Free Account Options:Create a Profile & Build Your NetworkConnect with Industry & Alumni GroupsSearch & Apply for Jobs

I want to find people who work at…

Sum

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Creating a Professional Profile

Your professional headline (visible to everyone)If not employed, what do you do best?

Status Updates – can merge with Twitter (don’t share all of your personal Twitter posts here)

Headline Ideas:• Client-focused, Big Idea Salesperson• Recent Ohio State Honors Grad and Publishing Intern• IT Project Manager Seeking New Opportunity• Senior Public Relations and Internal Communications Executive

Downloadable version of your profile

Can Use this space for a “Pitch” -- Engage the Reader

Include Industry Buzzwords: abilities, interests, values

(This area is searchable)

Creating a Professional Profile

New Section!

Search for your field – see what keywords are commonly associated; make sure they appear in your profile! You will also see a list of Professionals in that field, a list of related companies and groups, and job openings.

You can used LinkedIn to see how others with similar skills present themselves – a cheat sheet for resume writing!

Creating a Professional Profile

www.onetonline.org

Use O*Net to search for a job title and see tasks, skills, technology used, abilities, average wages, etc (useful for completing a resume/job description).

Recommendations can help you build credibility.

Additional Info: Stand out from the crowd here.

Creating a Professional Profile

(can link to Twitter, SlideShare, add an Amazon Reading List…)

You can join up to 50 groups (many have job boards). You can receive email updates as well.

Creating a Professional Profile

Try to get to 90% profile completion with:– A current position– Two past positions– Education– Profile summary– A profile photo– Specialties– At least three recommendations

Make sure to have a professional profile picture – don’t hide!

My profile is complete……now what?

Connect with those you know

Engage in Q&A sections

Join Groups related to your interests

Research Companies you’d like to work for

Search for Job Postings

Connecting

Connect with people you’ve emailed or who have companies/schools in common with you.

Q&A Section

• Use company research to make connections

You can follow a company or find out its about employees.

Who are they hiring?

What do their employees do?

Who in your network may work there?

Where do employees come from?

What companies are related?

See open jobs…

… then find out who to contact

Connecting with the Right Person: Find a contact in Human Resources

Don’t forget about making phone calls to build relationships or ask for other contacts or information!

The LinkedIn “Jobs” Tab

• LinkedIn matches keywords in your profile to open positions to generate a list of jobs you might be interested in, and shows you who you might know at that company.

• You can also search for jobs by title, keyword, or company name

• New Tool: “Apply with LinkedIn” – companies can include a ‘button’ on their website job postings; you will see any connections you might have at that company. Any jobs you apply to will save to your LinkedIn Jobs tab.

Can use Advanced to search by Job Title, Function, Company, Experience, Location, Industry or Date

LinkedIn sends weekly updates, showing profile changes, new connections… If you post on your profile, you will appear in your connections’ update email.

Stay Current

Tips• Let your profile showcase your professional best: include

your work history, education and credentials, adapt from your resume. Use keywords to be search-friendly.

• Look at it critically: Would you hire YOU to do something? If not, edit/rewrite.

• Share: Include a link to your profile in your email signature and on other networking profiles.

• Join groups and be active (school, industry, hobbies, location, employer..)Groups usually have topic-basedand job discussions.

Tips• Connect: start with your email address book.

• Explore the Jobs tab: LinkedIn automatically matches openings based on keywords in your profile.

• Check out your competition:Use LinkedIn’s “Advanced People Search” (keyword/skills, title, area of expertise) to find networking leads or new ideas for your resume.

• Identify companies you’d like to work for, search for their employees, and introduce yourself.

• For a Tips Blog: http://imonlinkedinnowwhat.comOfficial LinkedIn Blog: http://blog.linkedin.com/

• Not sure where to start? Watch others, check the help pages.

• Keep your information up to date.

• List your LinkedIn profile on your traditional resume. Have links to your other accounts (Facebook, Twitter, a blog) from there.

• Get a Gmail account – it’s seen as more tech-savvy than Yahoo, Hotmail or AOL (and still free).

• Follow Up offline with people to “close the deal.”

Overall Tips

• 79% of recruiters have reviewed online information posted to social sites.70% have rejected an applicantbased on information they found.(Microsoft Privacy Report 2011)

• Know how you will be found: Google yourself.

• Define your boundaries.– Use privacy settings, make sure information is

consistent and accurate.– Don’t use personal contact info (address, phone

number) if you share a resume online; just an email.

• Engage in the way that fits you best.

Manage Your Online Reputation

Tools to monitor your online presence

• Google Alerts for your name (www.google.com/alerts)

• Reach Branding Online ID Calculator (www.onlineidcalculator.com)

• Check Pipl.com and ZoomInfo; Whois.com lets you take some info offline.

• Zabasearch.com (searches ‘public information’ records)

Prepare to be Googled – be smart about what you post, and what others post about you… everything becomes public.

Bonus Tip!• Explore using a QR (Quick Response) code on

your resume, and connecting it to your LinkedIn profile, portfolio, or other website.A QR code is a cell phone readable bar code that can store website URLs, plain text, phone numbers, email addresses and pretty much any other alphanumeric data.

Go to one of these sites.

Enter the web address (or contact info, etc)

you want the code to link to.(qrstuff gives you more options)

The site will generate thecode image, which youcan save or send.

http://qrcode.kaywa.com/http://www.qrstuff.comhttp://tag.microsoft.com

QR Codes are Popping up Everywhere