Post on 16-Jul-2015
Social Networkingfor Linguists
on Twitter and LinkedIn
by Catherine Christaki
Share on Twitter:
@LinguaGreca #xl8social
© Lingua Greca Translations
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Housekeeping
• 10 min. for Q&A at the end
• Share on Twitter, Facebook
• Recording available for 40 days
• Slides & handouts will be posted on
www.linguagreca.com/blog
• Webinar review
I’m Catherine and this is Heraklion, Crete.
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
The view from our office in Toronto
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
● Greek translator (IT, Medical, Technical)● Lead Greek translator for Apple
● Networker, marketer … for Lingua Greca● Social media curator & blogger
● Member of The Savvy Newcomer blog team● ATA Mentor
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Definition of social media
Photo source: http://rebarinteractive.com/clinical-research-social-media/
today’s most transparent, engaging and interactive form of public relations
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Social Media Marketinghow businesses join the conversation inan authentic wayto build relationships
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Social Prospectingallows you to mine the social web to identify new likely buyers
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #1: Networking
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #2: Socializing
Allowed guests:Colleagues
& other professionals!
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #3:Help 24/7
Questions aboutLanguage or translation
BusinessApps/Services
Or evenDirections
Restaurants…?
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #4: Learning
No time for offline learning?
Your social media friends are there
to help!
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #5: Follow events
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #7: Boost your online presence
Promote your brand but
don’t overdo it.
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Benefit #8: Marketing
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Twitter profile
Handle: Company/NameBio: keywords
Links: website, blogLocation
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Twitter profile
PhotoHeadshot,
professional
Header photo
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
LinkedIn profile
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Think of your profileas a place to provideyour career narrative
rather than your career history
Caroline McClure,founder of ScoutRock
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
LinkedIn profile
Vanity URL
Shouldn’t be: linkedin.com/pub/name_surname/x/xyz/xyzCustomize it to: linkedin.com/name_surname
1. Go to Profile > Edit Profile.2. Click the gear icon,then in the page that opens, click the pencil next your URL to change it.
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
LinkedIn profile
Photo
Headline
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
LinkedIn profile
Contact infoemail, website
blog, social media
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Summary = your elevator speech in writing
First person and present tense
Use a conversational tone
Highlight your achievements
LinkedIn profile
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
What to share
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NewsQuestionsResources
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
What to share about you
Blog postsNew website content
EventsAchievementsP
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t share
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Game updatesInappropriate photos
Personal infoFinancial info
Complaints about clientsComplaints about colleagues
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
How to find people on LinkedIn
‘People you may know’
Friends andmutual connections
Former colleagues
My network mapGet your map at http://inmaps.linkedinlabs.com/
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
How to find people on LinkedIn
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Groups, like:American Translators Association
Localization Professional
Advanced SearchIndustry: Translation, Localization
Title: Translator, InterpreterLocation
Keywords: English-Greek Subtitler
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
How to find people on Twitter
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Professional contacts
Twitter suggestions
Twitter listsCheck out Erik Hansson’s
twitter.com/erik_hansson/lists
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
How to find people on Twitter
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Common hashtags for linguists#xl8 & #t9n for translation#L10n for localization#1nt for interpreting#g11n for globalization#i18n for internationalization
80 Twitter Toolswww.hongkiat.com/blog/twitter-tools/
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Talking points
• Social media definitions• Numerous benefits• Social media profiles• What to share• Follow/Connect tips• Common mistakes
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t do on LinkedIn
• Incomplete profile• Not enough connections• No or few groups• Non-customized URL • Profile looks like a resume
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t do on LinkedIn
Generic invitations
=Big no-no
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
LinkedIn invitation examples
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t do on Twitter
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• Professional not personal• Personal information• No engagement• Automatic DMs
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t do on Twitter
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• RTing is not all about you• Too few/many tweets• Hashtag galore
• Tweets starting with @name@XXX is a FR translator-> visible to users who follow both you and @XXX.@XXX is a FR translator -> visible to all users
Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Don’t do on Twitter
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• Spread them out• Protected tweets• Too much self-promotion
When it comes to social media, the selfish shall be punished but the generous shall be rewarded.
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@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
There are no one-size-fits-all recipes for success.
It’s up to you to find the way to make it fun and rewarding for your business.
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Questions?Comments?
Please type your questions into the Questions box in the
GoToWebinar interface.
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Share on Twitter:
@LinguaGreca #xl8social
Social Networking for Linguists on Twitter and LinkedIn © Lingua Greca Translations
Thank you for attending
Catherine ChristakiSite: www.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog
@LinguaGrecaLingua Greca TranslationsCatherine Christaki & Lingua Greca Translations