Post on 10-May-2015
@tonyadam
Tony Adam - @tonyadam | tony@tonyadam.com
Social Media’sImpact on
Search
May 2011
Download: http://slidesha.re/socialimpactsearch
@tonyadam
Brought to you by…
Tony Adam - @tonyadam
May 2011
@tonyadam May 2011
be authentic
@tonyadam May 2011
be authentic
@tonyadam May 2011
BE EFFING AMAZING!!
@tonyadam
Analysis
On-Site SEO
• Technical
• Media (Photos)
Social Media
Link Development
SEO Lifecycle
p.s. this is what we’retalking about today!
May 2011
@tonyadam
Social Media for SERPs
May 2011
@tonyadam
Allow users to provide feedback to you, not the web
May 2011
@tonyadam
Transparency is KEY: Help people and be genuine
May 2011
@tonyadam
Link to Social Media profiles from your website
May 2011
@tonyadam
Case Study: PayPal Reputation Management
May 2011
@tonyadam
Use Social Profiles for links
May 2011
@tonyadam
Social + Search Data
May 2011
@tonyadam
http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
May 2011
SEOMoz Search Ranking FactorsMost Important Social Media-Based Factors*
(as voted on by 132 SEOs)
Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update
@tonyadam
Social Search
May 2011
@tonyadam May 2011
Google Social Results
@tonyadam May 2011
Bing Social Results
@tonyadam
Social Mediahelps you
gain visibility for
SEARCHMay 2011
@tonyadam
How does visibility
May 2011
help SEO?
@tonyadam
Link Ninja
May 2011
@tonyadam
Which social media platformsshould we use?!
May 2011
@tonyadam
define the value
May 2011
@tonyadam
“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying
with that plan.”
- Tom Landry
May 2011
@tonyadam
create a plan
May 2011
@tonyadam May 2011
create great content
@tonyadam May 2011
create great content
@tonyadam May 2011
CREATE EFFING AMAZING CONTENT!!
@tonyadam
Shocking Content
April 11, 2023
@tonyadam
Funny Content
April 11, 2023
@tonyadam
Trending & Topical
May 2011
@tonyadam
Browse Social Sites to find content to create
May 2011
@tonyadam
Facebook+
May 2011
@tonyadam May 2011
Welcome pages
@tonyadam May 2011
Like my page!!
@tonyadam May 2011
Sharing is caring!
@tonyadam
authority matters
May 2011
@tonyadam
Social Media Lists & Curation
May 2011
@tonyadam May 2011
Find Influencers
@tonyadam May 2011
ReTweet, Reply, cc, and /via
Don’t retweet, people don’t see it in their streams
@tonyadam May 2011
Tweet Button Implementations
@tonyadam
send button
May 2011
@tonyadam May 2011
Send Button is the new Blogger Outreach
@tonyadam
Digg
May 2011
Sort of…
@tonyadam
Digg still works…for now
May 2011
@tonyadam
May 2011
@tonyadam
Reddit has taken over Social News
May 2011
Something witty herehttp://www.reddit.com/reddits/
@tonyadam
Case Study: Social Media for long term SEO Growth
May 2011
@tonyadam May 2011
@tonyadam
Creating Eyeballs and VisibilityContent went viral via Social Media
Technology blogs picked it up because of the visibility
May 2011
@tonyadam
Led to tons of links and embedded infographicsThe page got over 600 links (is a PR4 page)
Used embed codes in the infographic to attract people to repost and get links
May 2011
@tonyadam
Ultimately Led To Top 5 Rankings
May 2011
@tonyadam
Case Study: Trends + Social + Search =
May 2011
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News & Trends
May 2011
@tonyadam
Search Traffic Trends
May 2011
@tonyadam
Case Study: Jennifer Lopez Trend
May 2011
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Case Study: Jennifer Lopez Trend
May 2011
@tonyadam
Oh em gee!
Case Study: Lindsay Lohan Trend
May 2011
@tonyadam
Case Study: Lindsay Lohan Trend
May 2011
@tonyadam
Social Media + Search
May 2011
That’s Hot!
@tonyadam
Q+ATony Adam
• Twitter: @tonyadam• Email me: tony@tonyadam.com• Blog: http://visiblefactors.com/blog
May 2011
Download: http://slidesha.re/socialimpactsearch