1

Social Media 101

Using Social Media For Your Organization

2

3

About pull strategies, opt-in

two way conversations

6

Social Media Strategy & Goals

7

Strategy & Goals

Don’t fondle the hammer

8

Strategy & Goals

Focus on your customer 1st

9

Social Media Goals

1. Increase Awareness

10

Social Media Goals

2. Build Attendance

11

Social Media Goals

3. Increase Engagement

12

Social Media Goals

4. Extend Reach of Your Messages

13

Social Media Goals

Focus on building the house not the hammer

14

80% of success

Getting your org ready It’s not about the tools

• What do you want to do

with Social Media?

15

1.Increase awareness

2.Build attendance

3.Increase engagement

4.Extend reach of messages

Social Tools

What has your

attention right

now?

Facebook Marketing 101, Sarkita Kurniali

Page Tips

1. Cover Photo 850px x 315px

2. Profile Pics now 160px x 160

3. Pinning – you can now pin a post to top of page or across the page

Page Tips

4. Page Messages (private msgs)

5. Customize tabs & tab photos

6. Your 2nd Website- create a story

Page Tips

Page Tips

7. Create milestones (pics can be up to 843px x 403 px)

Page Tips

7. Create milestones

8. Not about you, about your followers

9. Post lots of photos for tagging

How Important Are they?

Dr. Corinne Weisgerber, ST. Edwards University

Page Tips

Credits:

1. JohnHaydon.com

2. Dr. Corinne Weisgerber

3. Sarkita Kurniali

Page Tips

Page Tips

Variety of Options

Page Tips

Blogging Rules:

Don’t hurt your

reputation (or anyone else’s).

Page Tips

Blogging Rules:

Check facts.

Page Tips

Blogging Rules:

Don’t say anything

you wouldn’t

say in person

Page Tips

Blogging Rules:

Watch your

language.

Page Tips

Blogging Rules:

Disclose potential

conflicts of interest

Page Tips

Blogging Rules:

Post frequently

Page Tips

Blogging Rules:

Use catchy headlines

Page Tips aminstitute.com/headline/

Page Tips

Page Tips

Page Tips

Page Tips

Page Tips

Page Tips

Facebook for

business

professionals

57

58

• AlexKess

• Images History

• Larskflem

• Stuck In Customs

• dankos-unlmtd

• Troy Holden

• Garry -visionandimagination.com

• NuageDeNuit

• an untrained eye

• 3ammo

• josef.stuefer

• KatBPhotography

• ezioman

• BRosen

• X-Ray Delta One

• Kamal H.

• like, totally

• Paolo Margari

• Laughing Squid

• Beer Bergman

• Bobbigmac

• Betchaboy

• Tonivc

• Gulfu

• Lightplay

• ant.photos

• Biscarotte

• See-ming Lee

• Unhindered by Talent

• ansik

• JKonig

• RDECOM

• Pink Sherbet

Images by: