Social media what is it

What is Social Media

Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where

media means digital words, sounds & pictures which are typically shared via the internet and

the value can be cultural, societal or even financial

Wikipedia

Its about people having

conversations

Before you Get started

Know your Customers before you spend time on Social Media

©helentonetti

Get to know your CustomersDemographics and psychographics.

If you Niche them into groups.

What is keeping them up at night

How can you solve that problem

2. Profile them

Look at the similarities ...Age, hobbies, work they do, earning power etc

Look for similar people as potential clientsIdentify exactly who they are

Then lets get meeting this target group.

Finding a Network

Blogging, Facebook, Linked In, You Tube and Twitter today...

Loads of others mainstream and niche

Wikipedia will give a list of the siteshttp://en.wikipedia.org/wiki/List_of_social_networking_websites

• Building connections • Perfect for researching people you want to meet • All the links you have are good for SEO• Build a special interest group • Finding experts• Finding staff

Uses for these Networks

•Marketing and research •Learn about consumer interests •Use it to get feedback•Use polls for surveys

Other Uses

Ideal before you spend money on new services or products

Lets Start

Write your Profile, it must highlight your expertise and talents

Be central to your strategy

Must make someone want to tap you on the shoulder to do business

Add to your ability to be found

Write a Profile

Think of what people search for How do you add valueGive them a reward Hobbies and interests Achievements Keep it currentGood photograph

Write 3 lines describing yourself

5 Minutes

2. Identify your Networks

Where do your potential clients, investorsor experts hang-out

Where are your existing customers now

Where is your competition

Choose 1 or 2 to start

What have we covered

• The facts and figures • Profiling your customers• An introduction to Networks• Writing a great profile

Linked InPower Networking

http://linkedin.custhelp.com

Business Networking Site

Used by professionalsOver 60 million users In over 228 countries American CEO’s over 90% on Linked InAverage age is 41Average household income is $ 109.00064% are maleOver 80% are graduates Average time on site 7 minutes

No 1 Reason to use Linked In

It helps you find the right peopleAnd shows you how you are connected to them

Get to know who your contacts know!

Its about Networking

• Rules of Networking apply

• Share Information Proactively

Ask for and give help

Information

Opening timesHow to....ReviewsGeneral business help

Proactively

Answer when asked for helpLook for information to share with people

• Groups• Answers

Add Contacts

You can import your Outlook contacts

Look at contacts available (blue box) indicates on linked in... Start to invite themWrite a personal message ... See you are on linked in, lets connect ....

If you can add a tip to the end or an interesting bit of informationSave it to use again

Old schoolmates and colleagues

Maintain Contact

• Notify people of questions that they are expert in, recommend them

• Tell them about interesting events• Comment on their updates• Give and get recommendations

HelenTonetti.com

Success Stories

Goshido and Irish Start up raised all its start up investment funds of over € 2000.000 By using linked in, sending out over 700 messages to potential investors

A Patent Lawyer in the US got media attention and won a number of large clients

Facebook Facts

• Facebook is the #1 social network in the world, over 250 million active users.[sources: Nielson.com & Facebook.com]

• More than 120 million log on to Facebook.com every day! [source: Facebook.com]• Analysts predict membership will cross the 500 million mark by 2011... or sooner!• Facebook is the 3rd most trafficked website in the world (source: Alexa.com).• Facebook is the largest photo-sharing platform on the Internet. More than 1 billion

photos are uploaded to the site each month. [source: Facebook.com]• The fastest growing demographic on Facebook is those 35 years old and

older. [source: Facebook.com]• Facebook is truly international - more than 70% of Facebook users outside USA• Facebook mobile: There are more than 65 million active users currently accessing

Facebook through their mobile devices. AND, people that use Facebook on their mobile devices are almost twice as active on Facebook than non-mobile users. [source: Facebook.com]

Great for B 2 C

Create fan pages for your business

FB pages can build your brand and promote developments in your business

Connect to customers

Read the rules carefully

How do you decide on a theme/ idea for your page

Look at magazines or on line book shop, search key words

Page Names

• Your name – Helen Tonetti• A creative name – Green Frog• Descriptive – the social media tips• Common expressions – look before you leap• You could misspell a word – pownce

• Who do you want to join?

A niche is good, but it can be broad

e.g. tax tips for Irish business owners versus tax tips

What do people look for on line , not your company name , product or solution

e.g. Home can include 3 thingsFoodGardenFurnishing

Find an expert in each to admin the page and add content

Engaging your fans

• 2 things you need to do• Share great content• To incite comments

Up-load video

• You can give tips• Show customers• Your business premises• Way products are made

Photos

• Let your fans post photographs• Great way to create competitions• Coke does it well

• What ideas do you have

Applications

• Develop one or use the many free • Wildfire, makers of promotional tools for

brands on Facebook, is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub.

• The new application is called Group Deals, and it is to be like a do-it-yourself Groupon add-on

Facebook Success Story Duke of York and Independent Cinema in U.K

Use Facebook Page to show clipsTwitter to direct people to tweets

All local audiences Special Offers

Hired a full time person

RUE LA LA • On Line Retailer• Designers• 50% off• Invite only

• Facebook fans get in• Get updates• Get tips to shop in sales

On line retailer

Its your Turn

Catching up

• LinkedIn, joining and connecting• Joining groups• LinkedIn answers• Facebook facts• Building a page• Engaging followers• Success stories for both

Blogging Its a diary or journal on line

Number of free sites for you to start

Its all about your opinion

Needs personality

Great way to build links

Is Blogging for YouDo you want to be seen as an expert

Perfect for a P.R. Platform

Creates relationships with customers

Rank highly in search engines

Keeps an historical record of your experience

Blogging IdeasSpread an idea – perhaps you are going green

Answer Questions you get asked

Get a guest blogger to write for you

Current Events

Top 10 lists are always well read

Do Industry reviews

Who to Speak To?

• A company that designed designer mats• Wanted to talk to Bloggers • Moms and Interior Designers• Search Technorati .com or Google Blogs• Made comments, gave away samples• Created a competition for their readers.

Overheard in New York Has 6 Million views a month.Local site, for local people to talk about N.Y

Can you set up a local website?

How to get Blogging

•Look at Blogs that do well•What area of your business suits Blogging•Develop strategies for adding content•Choose a platform•Add articles often – even links work•Be clear about how you will react to comments on your Blog•You do not need technical skills to start

What to Say....

• Tutorials – how to... • 5 tips to.. • Do an interview with an influencer• Reviews• Invite readers to submit an article• Tie it in to news headlines• Post research findings• Debunk a myth • Create a guide for your niche/ local area

Still Talking...

• Tell them a story • Make it a personal story• Pick a theme a month• Things I found interesting • Put up a video• Look at magazines• Praise the best bloggers• Create lists... 50 of the best wallpapers

Link it to Social Media

• Put up a teaser headline with a link• Twitter it • When posting comments add link• Put your WP active links up

Your Ideas

What is TwitterTwitter is known as a micro blog

You can add comments no more than 140 characters Need to build a profile and follow

Perfect for links to articles or videos

Ideal to follow journalists and media

What to Tweet about

Dell have an online store

Starbucks adds special offers

HRBlock has a question and answer session

Samsung has a dedicated mobile phone profile

Kogi Barbeque tweet truck times in LA

Another Idea

• Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter, said Shamus Booth, a co-owner.

• He twitters about the fresh fish of the night — “The O-Toro (bluefin tuna belly) tonight is some of the most rich and buttery tuna I’ve had,” he recently wrote — and offers free seaweed salads to people who mention Twitter.

What about your business

•Think of 3 ideas you could tweet about today

Summery

• Blogging with Wordpress.com• What to Blog about• Your ideas• Twitter• What is it• What to Tweet

• Very fast growing • Can be told in a story – more engaging • You can showcase your products• Show how they solved problems/ benefits• Get live customer testimonials • Customers feel they know you

Hows That and Helen Tonetti

Why Video

• Education about Health Insurance • Financial Products• Both Agents and Clients can use them

Finance

• The most searched for topic on line• Great Example is The Cleveland Clinic • Instead of articles do a video on medical

conditions• Share peoples experiences of conditions• Educational seminars on-line for patients

Healthcare

• Florists could create ideas for flowers for parties and special occasions

• Hardware shops could do DIY Video• Home Depot are doing a great job

Retailers

• You Tube• Tube Mogul • Blog• Link to your social media sites

Where to Show Them

Setting Your Goals

No plan... Loads of invites = wasted time

Why are you using social media

Focus on that

To speak to existing clientsTo find new customers Move into a new areaBrand awarenessBe seen as an expertSell a specific product on-lineTo monitor competitionResearch a product or idea

What do you want

S.M.A.R.T

• Simple and measurable • Attainable and Realistic• Time /deadline• through

8 Goals Ideas1.Read an ebook, a white paper and a book on social media each quarter, for one year.2. Increase number of daily unique visitors by 20 percent in 60 days.3. Publish 2 blog posts, 5 days a week that are search engine optimized.4. Email a bi-weekly newsletter to subscribers with one solid call to action.5. Write 10 authoritative “list type” articles each month that will make linking to it hard to resist.6. Respond to every comment and private message on social media channels and blog, including deleting spams, the same day, for 30 days.7. Spend 20 percent of marketing budget on social media marketing for 90 days. Measure the results and determine how to continue.8. Create one video tutorial or other video content every 60 days for one year. Publish it on your website and on YouTube.

Your Top 3 for next year List them in order of importance to you

Now set activity goals around them

Remember it takes time....

Catching Up

• You Tube, why video works• Some ideas• Where to show video• Setting your goals

Debate, but be respectful Do not harass or attack other peopleDo not be a bigotExpect others to challenge youKeep it cleanDon't steal pictures or put up blue stuffDon’t spamDon't sell Keep your private stuff private

Rules of Business Networking

Engaging your audience

Polls and Surveys Polls and Surveys

You can add these to your Blog or site

Collect the data

Use it to generate reports

Can get P.R.

www.surveymonkey.com

Give People Quality

Write articles and reports that have real value

Answer Questions well

Competitions or Promotions Create on-line coupons with discounts or free

products

Offer free new products to them

Free seminar tickets

Free report or list

Know your marketing goal is it to collect names, launch a new service?

Be creative

Promote them through social media

Search contest on Twitter

Finish up and announce a winner!

Design a sandwich Design us a logoSend in a photo with your logoInvent a product

What competition can you Run?

Ideas for Competitions

Other Ideas

E-Books Podcasts

Tie it in with Off-line Activity

It does not replace Face to Face

It enhances it

Stay in touch with new people

Rules to Networking

It takes time so measure it

Follow up is essential

Listen to people

Always Plan before you go

Approach people who look shy

Use Social Media to

HelpEvents on Social Media have details of Attendees, use this to plan who you Want to meet

Follow up on Social Media Sites

Tie it in with off –Line Marketing

Promote your Blog and Social Media on your cards

Give away your e-Book

Print out a leaflet with your top 10 tips

Market your on-line competition off-line too

Some Free Tools

• Tweetdeck • Tweetback• Hootsuite• Google Alerts• Pagemodo• Social Mention• Mofuse• Eventbrite and meetup

Summing Up

• Facts and figures of Social Media• We looked at LinkedIn, Facebook, Twitter,

Blogging and You Tube• Ideas and success stories• Setting your goals• Engaging your followers• Promoting it off-line

Thank You

Helen Tonetti

Helen@helentonetti.com

Social media what is it

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Transcript of Social media what is it

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