7 tips for converting likes to buys

Michael Fox - Shoes of Prey

We make women happy

1. Purple cow your product

2. Encourage the Facebook experience to be personal.

3. Customer service on Facebook converts

4. Measure which posts engage customers best

5. Use targeting options to your advantageCost: $70

Revenue: $10,000

6. Measure, measure, measureTime of day to post

3-4pm and 6-7pm

7. Measure, measure, measureCross Channel Conversion Tracking

Facebook = 8% of sales, 4% of traffic

Blog: www.22michaels.com

Twitter: @mmmichaelfox

Email: michael@shoesofprey.com

Thanks