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media?is social

“Social media is like teen sex. Everyone wants to do it. No one actually know how. When finally done, there is surprise it’s not better.” Avinash Kaushik | Analytics Evangelist, Google

“It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.” Shelley Bernstein, Brooklyn Museum

Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>

Courtesy of FredCavazza.net

“Concentrate on relationships, not the technologies.”

“Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies.”

Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.

Social Media + Goals

Listen/collect feedbackCommunicate/share storiesEducateGenerate buzzBuild communityExtend our outreach

• #AskACurator on Twitter

• September 1, 2010

• Developed by Jim Richardson/Sumo Marketing

• 23 countries + 340 museums

• Based on the #followamuseum campaign

• Goal: get more people interested in museums

A folksonomy is a system of classification derived from the practice and method ofcollaboratively creating and managing tags to annotate and categorize content. also known as collaborative tagging, social classification, social indexing, and social tagging.

Folksonomy

Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.

A way to subscribe to Websites and save time on the Web.

RSS | Really Simple Syndication

RSS | Really Simple Syndication

Join The Conversation

Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout).

Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing.

Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.

Join The Conversation

• Build an audience.

• Emulate celebrity chefs (e.g. be transparent and

• Go behind the scenes.

• Own your bad news.

Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.

share information).

Listening

Listening/Collecting Feedback

Emerging Trends

Additional Resources

• Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.

• Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.

• Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.

• http://www.bethkanter.org/

• http://www.mashable.com/

• http://museumtwo.blogspot.com/