The Trainer’s Social Media Bag of Tricks

Beth Kanter, Beth’s Blog

Photo by Steve Goodman

My passion is teaching and learning ….

Engaging

Content in

many places

Sharing

Conversations

networkCrowdsourcing

Learning and content creation

Fundraising

Social Media

Beth Kanter, CEO, Zoetica

What We Will Cover

1. Can social media really enhancetraining for learners and instructor?

2. How to think like a socialinstructional designer

3. My 6 favorite social media tools fortrainings and a few secrets to usingthem What we are not going

to cover!

Quick Poll

• What’s your level of experience usingsocial media?

Overcoming Goldilocks Problem

Quick Poll

• What’s your experience designingand delivering trainings?

http://socialmedia-for-trainers.wikispaces.com/

Twitter hashtag: #engage365

Why do most training fail?

More Engaging, Pay More Attention, ImproveRetention

Access to the web/social media can enrichclassroom discussionsNot everyone believes that is trueNot scientifically provenIndividualized to the learning style and learner

Social media can help you be a more aneffective instructor!

• Audience/Lesson Plan

• Materials developmentBefore

• Instructional technique

• Reading the roomDuring

• Evaluation

• Leave behindsAfter

How To Think Like A Social Instructional Designer

Quick Poll

• What social media tools have youused as part of trainings?

What• Online survey to spreadsheet tool

Why

• Easy to collect info

• Create private browsing page

Apply• Pre and Post Surveys

• Shareable Class List

Google Forms

What• Social bookmarking sites – your browser

favorites available to everyone

Why

• Harness the wisdom of the crowds whenresearching – saves time

• Easy to share and collaborate

Apply• Research and materials development

Delicious

Easy to share and collaborate

http://delicious.com/kanter/backchannel

Easy to share and collaborate

Leverage Wisdom of the Crowds for research

What• Wiki: An editable web site

Why

• Easy way to create a hub for your training materials

• Be more green – less paper copies

• Living resource – learners can participate

Apply• Electronic flip chart

• Materials

Wiki

Solo space or shared space

Private or not

Basic Layout/Information Design

Solo Space: Wiki Portfolio

Workshop Hub

Electronic Flip Charts

What• Slideshare: A social network to share slides.

Why

• Connect with SME

• Don’t need to start from scratch

• Easy to share your decks

Apply• Distribute Slides

• Research for materials development

Very rich source for research because you can view decksfrom conferences, colleagues, and other SME in yourtopic.

What•Social network site

Why• Ease of use, speed

Apply

•Quick research

•Back Channel during session

The Backchannel is a live chat during aworkshop or presentation.

Twitter is often used for this purpose, butso are online chats.

Some tips from the book:

1.) Plan your key points as tweets2.) Ask someone to be your backchanneladvocate if you find it distracting to speakand tweet3.) Use a hashtag and aggregator4.) Take Twitter breaks to review responses5.) Listen to what is being said andrespond6.) Incorporate the use of Twitter into anlearning exercise:

If you’ve used Twitter as a backchannel,what’s your best tip? #engage365.

What• Digital cameras and online photo/video

sharing and live streaming

Why• Creates content for future workshops

• Improve practice

Apply• Documentation of workshop, learning

process, and promotional

Tips

•Don’t use a vacuum cleanerapproach• Document process and ah hamoments• Video interviews of how peoplewill apply what they learned• Hand camera to eager student

Social Media tools can be really useful in the trainer’stool bag, but it also changes your practice

-Fully research audience-Make your instructional concepts more social mediafriendly-Plan for engagement-May need to improvise your delivery more and beflexible to tweak in real time

Integrate one new tool/technique a month

Book Giveaway

Thank You!

Beth’s Bloghttp://beth.typepad.com