You 2.0: You 2.0: Expanding Your Opportunities and Influence Through Social Media

Marketing

@EmilyBennington@EmilyBenningtonCo-author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

Where are employers

researching you?

ObvyObvy

What is the best way to demonstrate thought leadership

today?

Start a blog.

CreateCreate Your Own Your Own Online Hub.Online Hub.

Is Your Profile 100% Is Your Profile 100% Complete?Complete?

• Your industry and location• An up-to-date current

position (with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections

Note: The more data you provide, the more

“matchable” you are.

Pre

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Rese

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Find job o

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Fi

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gs.

Who’s

vie

wed y

our

Who’s

vie

wed y

our

pro

file

? pro

file

?

LinkedIn is like exercise. You get out what you put in.

LinkedIn is like exercise. You get out what you put in.

Join

gro

ups.

Jo

in g

roups.

Accomplishments

After every bullet on your resume, pause and ask yourself one question.

SO WHAT?

What is the biggest What is the biggest difference between difference between

Twitter and Twitter and Facebook? Facebook?

““Time suck” or Time suck” or Strategic? Strategic?

““Time suck” or Time suck” or Strategic? Strategic?

Jump into conversations using Jump into conversations using http://search.twitter.com http://search.twitter.com

Company Twitter Handle Company Twitter Handle

Accenture @Accenture_Jobs LexisNexis @LN_Recruiting

Allstate Insurance @AllstateCareers MTV Networks @MTVnetworksjobs

AT&T @ATTjobs Raytheon @Raytheon_Jobs

Bank of America @BofA_Careers Sodexo @SodexoCareers

Deloitte Touche @JoinDeloitteUS Thomson Reuters @JobsWithUs

Expedia @Expedia_Jobs Twitter @Jobs

Forrester Research @forresterjobs UPMC @UPMCCareers

Hyatt Hotels @Hyattcareers US Dept. of State @DOScareers

Intel @JobsatIntel Verizon @VerizonCareers

KPMG @KPMG Warner Brothers @WBCareers

If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!

The Game Changer The Game Changer

When you’re When you’re finished, upload finished, upload your resume to your resume to slideshare.net. slideshare.net.

When you’re When you’re finished, upload finished, upload your resume to your resume to slideshare.net. slideshare.net.

I have a passion for

discovering market trends,

using effective advertising and producing exceptional events

to smash the competition.

By offering exceptional customer service and

support to fundraising participants I was able

to increase territory retention by 15%By offering exceptional customer service and

support to fundraising participants I was able

to increase territory retention by 15%

As a result of increased retention, I was able to fundraise $275,000-exceeding my annual goal by 110%

As a result of increased retention, I was able to fundraise $275,000-exceeding my annual goal by 110%

a few things my

resume (or google)

won’t tell you….

““I love mastering things I’ve never done I love mastering things I’ve never done before; quickly and effectively”before; quickly and effectively”

learn quicklylearn quickly

And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:

Look! I already fit right Look! I already fit right in….in….

Especially if I am working here:Especially if I am working here:Especially if I am working here:Especially if I am working here:

coughlin3@gmail.com(214) 906-3370(214) 906-3370

@SuzeCoughlin

Susan Coughlin

VIG Exercise

What would you do if you only had five years to live?

VIG Exercise Virtues (WHO)

Goals (WHAT)

VIG Exercise Virtues (WHO)

Intentions(HOW)

Goals (WHAT)

Summary

1. Who 2. How 3. What

“Jobs come and go but everyone has a calling, and that’s to be the people we are capable of being.”

- Marianne Williamson

EmilyBennington.com

Facebook.com/EmilyBennington@EmilyBennington

emily@emilybennington.com