Social media: the case for pharmacists

Social media vs health:Is it bad, doctor?

Clo Willaerts (@bnox)VAKA, 28/09/2011

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

YouTube: first impression

How-to videos

Activism

YouTube in Belgium

Why use YouTube?

1) excellent for SEO purposes

2) strong branding capabilities

3) responding to customer complaints

Twitter: first impression

Why use Twitter?

1) customer communication: monitoring & managing conversations

2) brand exposure: impact is = what you can get others to say about you

Twitter users

case: @de_apotheker

LinkedIn: first impression

Why use LinkedIn?

1) profile: great for personal branding & vanity searches

2) groups: position yourself as an expert

3) company profiles: employer branding & hiring

Profile completeness

Company Profile

LinkedIn Groups

Facebook: first impression

Facebook in Belgium

Users: 4 357 480

UV/mo: 6,2M

Why use Facebook?

1) customer communication: social interaction, customer feedback

2) brand exposure: brands ecosystem

3) traffic to your website (limited effect)

Personal profile

Privacy settings & friend lists

Business pages & Edgerank

Life streaming

Robbie McEwen's elbow on Twitter

My leg on Twitter

Self tracking: peer pressure

Self tracking: find patterns (bigpharma apps)

iManage Migraine: US app for migraine sufferers that includes a patient diary, educational elements and analytical tools for the patient and their

doctor to better understand the information entered into the diary.

Tactic: niche health communities

Information: Kim Kardashian's psoriasis

Information: Google Flu Trends

Information: info hunger

83% already used the internet to look for information on health related topics

95% search engine – Google !

36% Wikipedia

And less ... 5% pharmaceutical sites

61% of online patients active on Social Networks

33% read about their disease on communitiesSource: Health Study 2010 Insites Consulting

Health info(source: Pew Internet)

Self diagnosis

Peer opinions: Facebook

Peer opinions: Twitter

Tactic: trusted filter

Final tips

1) be findable

2) be likeable

3) be shareable

Keep learning:conversity.be/blog

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox

Social media: the case for pharmacists

Technology

Transcript of Social media: the case for pharmacists

Diaspora Social Media, South African Social Media, Ghana Social Media

Selling Social Media - Social Media Breakfast

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

WORLD NO TOBACCO DAY - ipapharma.net · website and will be circulated through social media. In the last few days there has been an increasing restlessness amongst community pharmacists

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Social media management | Social Media Business

Social Media Etiquette for Pharmacists

Perkembangan Perbankan Syariah dalamEra …...on TV On Radio Familiy, Friends, Colleagues Doctors, Pharmacists, Medical staf Social Media Online Search Engine Chat Apps World Meters

Storytelling & Social Media: Social Media ROI

Social Media Roundup - Social Media Planning

Agenda Social Media Overview Social Media Benefits Airports & Social Media.

Intro to Social Media, Social Media Tools, Social Media Campaign

Social Media Week: Social Media University

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

SOCIAL MEDIA - Infinity Marketing Group · The Importance of Social Media ... Using Social Media Boosts Your Brand’s SEO The Social Media Landscape Social Media and Social Networking

AMERICAN PHARMACISTS ASSOCIATION Pharmacists’ … · Patient Safety AMERICAN PHARMACISTS ASSOCIATION A Joint Project of the American Pharmacists Association Academy of Pharmacy

Social Media and Social Media Marketing

IRD Social Media Summit: Social Media for Social Good

CAREER OPPORTUNITIES FOR PHARMACISTS … OPPORTUNITIES FOR PHARMACISTS AND THE PHARMACEUTICAL INDUSTRY pharmafellows.rutgers.edu. Career Opportuites for Pharmacists PHARMACISTS AND

Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation ...