Social Media Summer School:Use LinkedIn to Get Connected

Lisa Snedeker Director of Communications and Public Relations, School of Law

Gretchen EdwardsAssistant Director of Digital Engagement, University Advancement

Your facilitators

Lisa Snedeker brings more than 25 years of media/ communications experience to her position as the law school's communications and public relations director. Before coming to Wake Forest, Lisa worked as a reporter and editor for The Associated Press, the St. Louis Post-Dispatch, the Las Vegas Sun and The Fayetteville (N.C.) Observer, among other newspapers, magazines and broadcast outlets. She has a BA from Saint Mary-of-the-Woods College in Indiana and a MA from the University of Illinois at Springfield.

Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office's assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce Studies.

How to ask questions

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Agenda

1. Enhancing your online presence2. Getting started on LinkedIn3. Maintaining your presence on LinkedIn4. Finding the right balance

Enhancing your online presence

1. Enhancing your online presence

Why is your online presence important?

● 70% of employers have rejected a job candidate based on information found about that person online.

● 85% of employers say that a positive online reputation influences hiring decisions.

1. Enhancing your online presence

When you're online:

● Use your real name.

● Use appropriate and similar looking profile photos across social media accounts.

● When possible, claim the vanity domains across social media accounts. Use a consistent username.

● Think about what you post.

1. Enhancing your online presence

LinkedIn provides a reliable network for establishing your online presence:

● Over 161 million professionals

● 2 million+ company profiles

● Over 150 industries

● Executives from every Fortune 500 firm

● More than 14 million students and recent college graduates from around the world

Getting startedon LinkedIn

2. Getting started on LinkedIn

Create a LinkedIn profile:

● Visit www.linkedin.com and register.● Register with a personal email account, do not

use your current work email account.

2. Getting started on LinkedIn

Fill out your LinkedIn profile:

● Complete the summary section.● Clearly describe your skills.● Ensure each section has polished content.● Customize your public URL to your real name.

2. Getting started on LinkedIn

Build your network:

● Join groups ○ WFU School of Law Students and Alumni○ WFU Law and Business○ Wake Forest Alumni○ Wake Forest University Career Connectors

● Affiliate yourself with appropriate associations and specialities

○ ABA Young Lawyers Division

Maintaining your presence

on LinkedIn

3. Maintaining your presence on LinkedIn

Who should you accept into your network?

● Two philosophies: Protected vs. Open

3. Maintaining your presence on LinkedIn

Don't let your profile become stale:

● Use LinkedIn as a resource - ask thoughtful questions within groups.

● But remember, also serve as a resource - contribute to group discussions within your area of expertise.

● Consider linking your blog, Twitter, Slideshare or other 3rd-party application.

● Make introductions and suggest connections for others, when appropriate.

● Include a personal note when forming connections.

Finding the right balance

4. Finding the right balance

Avoid social media burnout:

● Streamline notifications.

● Manage your time online wisely.

Questions

● Please chat in your questions

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Contact

We look forward to hearing from you!

Lisa Snedeker● on LinkedIn

Gretchen Edwards● on LinkedIn