SOCIAL MEDIA STRATEGY

• Twitter is a Micro-Blog • Suitable for both Business and Social Networking• Twitter has over 500 million active users• Over 340 million tweets are generated every day

• LinkedIn is a Business Network • LinkedIn has over 175 million users • In over 200 countries• 2 people join LinkedIn every second

• Facebook is a Social Network with over 1 billion users• 1 million links are shared on Facebook every minute• 29 million people in the UK are on Facebook• 50% of users log in to Facebook everyday• The average Facebook user has 130 friends

MAIN ISSUES IN SOCIAL MEDIA

Lack of Understanding Lack of True Understanding Lack of a Cohesive Strategy Lack of Good Content Lack of Company-wide Commitment

LACK OF

THINK DIFFERENTLY

OLD RULES OF COMMUNICATION

NEW RULES OF COMMUNICATION

LACK OF TRUE UNDERSTANDING

“I’m far too busy now crafting

this brochure copy to be authentic and social”

WORK OUT WHAT AUTHENTICITY MEANS TO

YOU

When you use Social Media (even for Business), you

need to GENUINE – otherwise you will be

exposed!

LACK OF STRATEGY

ACTIVITY VS STRATEGY

ASK YOURSELF SOME BASIC STRATEGY QUESTIONS

BEFORE YOU GO DIVING IN!

BASIC STRATEGY QUESTIONS

Networking

NEW BUSINESS

Research

Customer Referrals

Client Recommendations

New Lead

Generation

Customer Engagement

Thought Leadership

Education/Listening!

WHAT ARE MY GOALS?

BASIC STRATEGY QUESTIONS

WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?

BASIC STRATEGY QUESTIONS

WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?HOW DO I WANT TO COME ACROSS?WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET?

BASIC STRATEGY QUESTIONS

WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?HOW DO I WANT TO COME ACROSS?WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET? WHAT RESOURCES DO I HAVE?

LACK OF GOOD CONTENT

We need to stop interrupting what people are interested in

and BE what people are interested in.

WHAT MAKES PEOPLE SHARE CONTENT?

It’s incredibly funny It’s totally unbelievable It’s deeply moving or emotional It agrees with your world view It makes you stop and think It isn’t covered in mainstream media It will make someone else smile It’s embarrassing It’s provocative

CONTENT IS KING

SOCIAL MEDIA – BASIC RULES

Keep it on Topic – 70% Avoid being too Promotional – 10% Add a splash of personality – 20% Remember - if you have nothing to say,

SAY NOTHING!

LACK OF COMPANY-WIDE COMMITMENT

WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?

WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?

EMBRACE ALL FEEDBACK AND LEARN FROM IT

Take part online, get people on side and influence them before

things go wrong, not after.

If your product or service is criticised online (or in public) and

no-one is leaping to your defence, then you probably have

a PROBLEM.

Sarah Duncan - Sleeping Lionwww.sleepinglionworkshops.comwww.sleepinglionblog.co.ukTwitter: @sleepinglion88807904 437119