Social Media Strategy• Five stepsYou need Equity DO NOT SET IT AND FORGET IT

1. UNIFYING THEME - Internal / external

2. PLATFORM TACTICTS - With = WIN / Against = Loose

3. DAILY TASKS – Momentum / Consistency / Systems

4. LISTEN – Key words, Reputation

5. MEASUREMENT – Influence > Audience (Klout / twitter grader)

• Do they care? Will they go? Will they buy?