Post on 09-May-2015
description
SCIENCE | TECHNOLOGY | INNOVATION
Claire Tellefson
Social media strategies in the workplace
Career Bites
Thursday 29th November 2012
Federation Room Swinburne City Campus
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Swinburne
3SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
Social Media Technologies Today
Proportion of total online users who interact with social networks regularly
Number of social networking users globally
80%
> billion
McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Social Media Technologies Today
70% Proportion of companies using social technologies
90%Proportion of companies using social technologies that report some business benefit from them.McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Communication
28 hrsTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally
McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Untapped Potential
Share of companies that derive substantial benefit from social technologies across all stakeholders:
• Customers
• Employees
• Business partners
3%McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Internal communications
“Two-thirds of the value creation opportunity afforded by social technologies lies in improving communications and collaboration within and across enterprises”.
McKinsey Global institution July 2012 The Social Economy unlocking value and productivity through social technologies
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Challenge for Organisations
Transformational changes in organisational structures, processes and practices
Developing a culture that is:• Open • Transparent• Non-hierarchical• Knowledge sharing.
It could take years for the benefits to be fully realised, unless management innovations accompany technological innovations.
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Social technologies – Web 2.0
Social Net-
works
Keep connected through personal and business profiles
Media and file
sharing
Blogs
MicroBlogs
Publish and discuss opinions and experiences
Ratings and
Reviews
ShareWorkSpace
Evaluate and rate products, services, and experiences; share opinions
Crowd-sourcing
WikisForums
Co-create content, coordinate joint projects and tasks.
Discuss topics in open communities; rapidly access expertise
Search, create and adapt articles; rapidly access stored knowledge
Upload, share and comment on photos, videos and audio
Harness collective knowledge and generate collectively derived answers
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
- Increasing speed of access to knowledge 77%- Reducing communication costs 60%- Increasing speed of access to internal experts 52%- Decreasing travel costs 44%- Reducing operational costs 40%- Reducing time to market for products/services 29%- Increasing number of successful innovations for new
products or services 28%
Source: McKinsey, The rise of the networked enterprise.
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% of respondents in companies using Web 2.0
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
“We can help you understand how to use social across
your company to engage users, cultivate interactions and meet strategic objectives. It’s time
to embrace the power of relationships and the
impact of social networks on decision making, info sharing and business.”
Deloitte Australia
Social media strategies in the workplace
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
- http://www.deloittedigital.com.au/blog
- Losing Talent - http://vimeo.com/52823710- Competition for the right people is fierce- Motivated, Engaged, Passionate, Successful
- Return on Learning http://vimeo.com/53045628
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Deloittes
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
- Create- Watch - Upload- Follow- Add- Share- Comment- Tag- Bookmark
Social media strategies in the workplace
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Engagement
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
- Tweeting the latest and greatest on all things digital
- Like us on Facebook to view our picks
- Lets Hangout. Add us to your circles in Google +
Social media strategies in the workplace
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Social Media Tools - Deloitte Australia
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
- LinkedIn - Follow our updates and connect with us
- Vimeo - Be the first to comment on this video
Instagram – follow us
- Subscribe to our RSS feed.
Social media strategies in the workplace
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Social Media Tools - Deloitte Australia
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
- IBM - Employee Engagement
- My Profile- My Communities - My Blogs - My Bookmarks - My Activities- My Files - My Wikis
Social media strategies in the workplace
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IBM
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
- My Wikis - Create a central, collaborative place to manage knowledge and content with your team.
https://www-304.ibm.com/wikis/home?lang=en_US
- Create Content. - Groups of people jointly create and maintain content - Facilitates contribution and collaboration. - Wisdom of crowds - Generate valuable information for a particular subject.
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IBM – Wikis
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
- Why do they do this?
- Attracts Talent
- Crowd Source Ideas
- Promote personal excellence.
- Provide employees recognition
- Promote Transparency
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IBM – Share Intellectual Content
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
- http://www.accenture.com/au-en/Pages/index.aspx
- Thought leadership on a wide range of business issues
- Learn about emerging technologies
- Career experiences from select employees.
- Personalised content for everyone.
Accenture - Social Media - Blogs
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
Yammer
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Enterprise Social Network - Yammer
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
- Blogs – Accenture
- Wikis - IBM
- Social Networks – Yammer – Swinburne
- Video Sharing
- Podcasts
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How do Employees Engage with the Tools
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
1. Individual vs. Corporate Value
2. Strategy BEFORE Technology
3. Listen to the Voice of the Employee
4. Learn to get out of the way
5. Lead by Example
6. Integrate into Work Flow
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Social Media Strategy
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
7. Create a Supportive Environment
8. Measure what Matters
9. Persistence
10.Adapt and Evolve
11. Collaboration also benefits the Customer
12.Collaboration makes the world a better place
Source: 12 Principles of Collaboration by Jacob Morgan on Oct 08, 2012
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Social Media Strategy
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Benefits
“Organisations that fail to invest in understanding social technologies will be at greater risk of having their business models disrupted by social technologies”
McKinsey
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
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Social interactions carry Risks
• Identity theft
• Loss of intellectual property
• Violations of privacy
• Abuse
• Damage to reputations
• Disruption to traditional business models
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
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Social Technologies
“The power stems from the innate appeal of interacting socially and the pleasure and intellectual stimulation that people derive from sharing what they know, expressing opinions and learning what others know and think.” McKinsey Global Institute
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
1. Visit your company’s website
2. Get involved in Social media within your workplace
3. Find your voice and make a start.
4. Follow, like, share, comment and be visible.
5. Set yourself goals to learn new media.
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Social Media Challenges
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
Social media strategies in the workplace
1. Join a professional social network.
2. Pick 5 Blogs you find interesting and start reading them.
3. Subscribe to the blogs you selected in Google Reader
4. Start commenting on the blogs you read.
5. Join Twitter and Follow 5 well-known industry leaders
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Career bite - Challenge
Swinburne
SCIENCE | TECHNOLOGY | INNOVATION
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