Social Media Steroids:Spread Your Content, Grow Your Business

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42

• Co-author of Get Content Get Customers (McGraw-Hill)

• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

Let’s Start Off withSome Questions

Information Evolution

CBS Fast Draw

Information Evolution

CBS Fast Draw

Information Evolution

CBS Fast Draw

Buyers Used to Solve Problems…

• Talking to Company Sales Reps

• Distributors/Resellers

• Product Literature

• Seeing Ads in Magazines

Educated Buyers Now Solve Problems…

• Google searches.

• Online portals and news sites.

• Listening to bloggers’ advice and opinions.

• Word-of-mouth & “Word-of-mouse”

• Direct to company websites.

Forrester Research

FIRSTFor Social Media to work, it’s about Publishing.

Everyone is a Publisher Today

• Like it or not, everyone is a publisher, and you need to understand what that means.

• Look at your marketing activities…starting to feel a lot more like publishing.

Magazines

Newsletters

You Are the Publisher

1. A Blog

2. White Paper Series

3. eBooks    

4. Case Studies

5. Vertical Search

6. Content Microsites/Portals

7. Online Quizzes

8. Digital Magazines

9. Community Forums

10.eNewsletters

11. Variable eNewsletters

12. eZines

13. Podcasts

14. Wikis

15. Vodcasts

16. Video Portals 

17. Website RSS Feeds

18. Social Networking Sites

19. Webcasts/Webinars

20. Virtual Trade Shows

21. Online Games

22. Content Widgets

Social Media does not work without having something

valuable to say!

How to Create Engagement w/Social Media

• Give your customers relevant, compelling information

or

• Give them a good time…

The Big Shift

Then…

A provider of XYZ products and services

The Big Shift

Now…

The trusted, expert resource for something relevant to your

customers (and your business)!

It’s Not about You!

Provide relevant content that gives solutions to some of the toughest problems customers are facing.

(leave out the sales pitch while building the relationship!)

Your Ideas Spread!

• Should be the core of your marketing campaign.

• Position yourself as the trusted solutions provider for your industry and help people spread the word!

The Basics

Don’t Forget

• Buy Your Domain Name and work it www.joepulizzi.com

While your at it, get your whole family.

• Input All Business Cards to LinkedIn/Facebook

• Hire a professional to take your picture

Twitter To Do’s

• Never answer the question “What are you doing?”

• Assign ownership

• Be democratic

• Be human

• Have a strategy!

Twitter To Do’s

• Then…use it as a distribution mechanism.

Conversations/Listening

• Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.

• Be Generous with Advice

Google Alerts

www.google.com/alerts

Blogging Tools

Distribution

Find your social channels…

Thank You!

Joe Pulizzijoe@junta42.com(216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe