CLAY HEBERT@clayhebert

#SMROI

clay@spindows.com

@bbqnyc

Profit gained - Cost

x 100

Cost

$350 - $50 - $30

$30

x 100

900%

?

MOMENT

Are you covering him?

Don’t worry. Our Twitter

followers got him.

MOMENT

SMART

SpecificMeasurableActionableRealisticTimebound

Increase /Decrease _____By _____Over ______

Increase sales onunderarmour.comby 20% over thenext 6 months

Increase sales inWhole Foodsretail stores by 30% over thenext 12 months

Decrease customer service costs by 25%over the next 24 months

Communication Tools

YOURTURN

Increase /Decrease _____By _____Over ______#SMROI

PEOPLE

Avinash Kaushik

@avinash

Olivier Blanchard@thebrandbuilder

Christopher S. Penn

@cspenn

Chuck Hemann

@chuckhemann

TOOLS

GOOGLEANALYTCS

ARGYLESOCIAL

ROWFEEDER

CYFE

#measure

Q&A

CLAY HEBERT@clayhebert

#SMROI

clay@spindows.com