Tweet-up and be counted:achieving real social media ROI

Peter Granat

CEO, Cision Europe

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Not enough metrics?

Too many!

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?

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Starting small....

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Client services - often the easiest

place to start is the “social phone”

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CISION.com CisionPointblog.cision.com

THE WEB

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CISION.com CisionPointblog.cision.com

PAID WEB MARKETING

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Goal

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Goal Conversions Unique Pageviews Entrances

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Going large....

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Like other comms, SM programs are built

on strong creative and integration

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When your marketing is revenue-

generating you’re on to a good thing

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Integration can happen whether you

drive it or not – so plan for it

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Cision Social Journalism StudySeptember 2010N = 279

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Cision Social Journalism StudySeptember 2010N = 279

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Cision Social Journalism StudySeptember 2010N = 279

Cision Impact Scores

Response of sales to increases in Publicity.

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And there’s more....

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1. Starts with knowing the business objectives

2. Build communications objectives around them

3. Use social media metrics as KPIs not ROI

4. Start small – easy wins– to build a business case

5. Integrate with other marketing and business

activities where possible

Five rules for achieving social media ROI

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THANK YOUPeter Granat

CEO, Cision Europe

peter.granat@cision.com

#cisionuk