Post on 21-Jan-2018
Top NFL Teams on Social MediaJuly 1st – Aug 31st 2016
NFL Teams: Social Media Report
This Report looks at how
NFL Team Brandsperformed on Social Media between
July 1st – Aug 31st, 2016
Comparison of
“NFL Team Brands”Facebook Pages
Jul 01, 2016 - Aug 31, 2016
Dallas Cowboys had the largest fan base of 8,285,586 while New York Jets showed the highest fan growth of 3.42%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K
Gro
wth
%
Number of Fans
Green Bay Packers Pittsburgh Steelers Seattle Seahawks New England Patriots Dallas Cowboys
New York Giants Carolina Panthers San Francisco 49ers New York Jets Denver Broncos
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
San Francisco
49ers
Dallas
Cowboys
Green Bay
Packers
Pittsburgh
Steelers
Seattle
Seahawks
New England
Patriots
New York
Giants
Carolina
Panthers
New York Jets Denver
Broncos
United States Philippines Countries < 2% Mexico Canada Brazil Other Countries Germany
Fans - Geography
Carolina Panthers had the highest PTAT of 6.27% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Pittsburgh Steelers Green Bay Packers Dallas Cowboys Seattle Seahawks New England Patriots
New York Giants Carolina Panthers San Francisco 49ers New York Jets Denver Broncos
Conversations
Denver Broncos published the greatest number of posts (783). Carolina Panthers had the highest average engagement, with a
score of 707.
0 100 200 300 400 500 600 700 800 900
0 100 200 300 400 500 600 700 800
Green Bay…
Pittsburgh…
Seattle…
New England…
Dallas Cowboys
New York Giants
Carolina Panthers
San Francisco…
New York Jets
Denver Broncos
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Dallas Cowboys received the most number of Likes (3,558,650) and most number of Comments (166,689).
Green Bay Packers had the most number of Shares (494,176).
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K
Pittsburgh Steelers
Green Bay Packers
Dallas Cowboys
New England Patriots
Seattle Seahawks
New York Giants
San Francisco 49ers
Carolina Panthers
New York Jets
Denver Broncos Likes
Comments
Shares
Engagement Breakdown
Most Engaging Brand PostsGreen Bay Packers
31-AUG-16, WED 2:21PM
Aaron Rodgers never disappoints with his
#Packers Welcome Back Luncheon look!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 54,492 4,995 15,916 Uncategorized
New York Jets
30-AUG-16, TUE 7:14PM
Probably the funniest thing you'll watch today.
Ryan Fitzpatrick's speech at our 2016 Kickoff
Lunch ..
Green Bay Packers
27-AUG-16, SAT 1:08AM
Another #Packers WIN!
#GBvsSF #GoPackGo
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 11,189 3,415 9,806 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 45,668 1,628 18,282 Uncategorized
Most Engaging Brand PostsNew England Patriots
26-AUG-16, FRI 10:52PM
Patriots improve to 3-0 on the preseason.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 70,180 2,297 19,944 Uncategorized
Carolina Panthers
26-AUG-16, FRI 5:20PM
Home Sweet Home
Carolina Panthers
26-AUG-16, FRI 8:39AM
GAMEDAY!
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 49,466 741 10,586 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 16,375 655 7,900 Uncategorized
New York Giants's Facebook Page saw the highest number of Fan posts (1,655).
0 200 400 600 800 1000 1200 1400 1600 1800
Green Bay Packers
Pittsburgh Steelers
Seattle Seahawks
New England Patriots
Dallas Cowboys
New York Giants
Carolina Panthers
San Francisco 49ers
New York Jets
Denver Broncos
Number of Fan Posts
Fan Posts
New York Giants received the highest percentage of Positive Sentiment (18.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New York Giants
New York Jets
Negative Neutral Positive
Sentiment Analysis
New York Jets responded to the highest percentage of Fan posts (0.13%).
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
0.1%
0.1%
0 200 400 600 800 1000 1200 1400 1600 1800
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
New York Giants New York Jets
Brand Responses
Denver Broncos published the most with 783 posts.
8%
6%
11%
13%
8%
7%
13%
16%
9%
9%
New York Giants New England Patriots Pittsburgh Steelers Green Bay Packers New York Jets
Carolina Panthers Dallas Cowboys Denver Broncos San Francisco 49ers Seattle Seahawks
Share Of Voice – Volume of Posts
Dallas Cowboys received the largest volume of Likes (3,558,650).
7%
11%
10%
16%
3%10%
16%
11%
6%
10%
New York Giants New England Patriots Pittsburgh Steelers Green Bay Packers New York Jets
Carolina Panthers Dallas Cowboys Denver Broncos San Francisco 49ers Seattle Seahawks
Share Of Voice – Likes
Dallas Cowboys received the largest volume of Comments (166,689).
7%
11%
7%
11%
6%
7%
21%
10%
13%
7%
New York Giants New England Patriots Pittsburgh Steelers Green Bay Packers New York Jets
Carolina Panthers Dallas Cowboys Denver Broncos San Francisco 49ers Seattle Seahawks
Share Of Voice – Comments
Green Bay Packers received the largest volume of Shares (494,176).
9%
12%
11%
18%
4%
12%
17%
9%
4%4%
New York Giants New England Patriots Pittsburgh Steelers Green Bay Packers New York Jets
Carolina Panthers Dallas Cowboys Denver Broncos San Francisco 49ers Seattle Seahawks
Share Of Voice – Shares
During this time period, #PanthersFanFest was the most engaging run by Carolina Panthers. Carolina Panthers published the
most (3) in its #PanthersFanFest campaign.
0 0.5 1 1.5 2 2.5 3 3.5
0 200 400 600 800 1000 1200
NO DATA(Green Bay…
NO DATA(Pittsburgh…
NO DATA(Seattle…
NO DATA(New England…
NO DATA(Dallas Cowboys)
NO DATA(New York Giants)
#PanthersFanFest(Caroli…
NO DATA(San Francisco…
NO DATA(New York Jets)
NO DATA(Denver Broncos)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Generate Your Own Social Media Report
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Analysis of
Dallas CowboysFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
8,285,586 29,257 .35% United States Mostly Young, Female and Attached.
Dallas Cowboys
Engagement Score Total Comments
344 166,707
Total Posts Total Shares
625 461,781
Total Likes
3,558,580
BRAND POSTS
Brand Overview
8,240K
8,245K
8,250K
8,255K
8,260K
8,265K
8,270K
8,275K
8,280K
8,285K
8,290K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
8,285,586
New Fans
29,257
Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Dallas Cowboys had an average engagement score of 344 and a highest of 947.
Community Analysis
Dallas Cowboys fans are mostly Young, Female and Attached. Dallas Cowboys fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
47%
53%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
United States
Mexico
Philippines
Brazil
Canada
United Kingdom
Indonesia
Germany
India
0
5
10
15
20
25
30
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Cowboys 113
CowboysCamp 100
media 69
training camp 67
Oxnard 55
93%
2%5%
Posititve Negative Neutral
Brand Posts - Engagement
Dallas Cowboys receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
19-AUG-16, FRI 11:13PM
Cowboys get the W! #MIAvsDAL
ENGMT. LIKES COMMENTS SHARES
1,000 110,016 6,642 60,189
13-AUG-16, SAT 9:32PM
Dak attack for the whole first half! #DALvsLA
20-AUG-16, SAT 12:24PM
Welcome to the NFL Dak!
ENGMT. LIKES COMMENTS SHARES
998 49,711 1,805 15,061
ENGMT. LIKES COMMENTS SHARES
997 49,758 2,086 14,328
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 100 200 300 400 500
0 100 200 300 400 500 600 700
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80 100 120
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Green Bay PackersFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
5,264,327 17,967 .34% United States Mostly Young, Male and Attached.
Green Bay Packers
Engagement Score Total Comments
428 90,789
Total Posts Total Shares
674 494,156
Total Likes
3,558,143
BRAND POSTS
Brand Overview
5,235K
5,240K
5,245K
5,250K
5,255K
5,260K
5,265K
5,270K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
5,264,327
New Fans
17,967
Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Green Bay Packers had an average engagement score of 428 and a highest of 820.
Community Analysis
Green Bay Packers fans are mostly Young, Male and Attached. Green Bay Packers fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
53%
47%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Mexico
Canada
Brazil
Philippines
Germany
United Kingdom
Australia
Indonesia
Norway
0
5
10
15
20
25
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Packers 144
today 59
Brett Favre 55
practice 55
night 49
94%
1%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Green Bay Packers receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
31-AUG-16, WED 2:21PM
Aaron Rodgers never disappoints with his
#Packers Welcome Back Luncheon look!
ENGMT. LIKES COMMENTS SHARES
1,000 54,490 4,996 15,894
27-AUG-16, SAT 1:08AM
Another #Packers WIN!
#GBvsSF #GoPackGo
18-AUG-16, THU 11:05PM
Another preseason #Packers WIN!
#OAKvsGB #GoPackGo
ENGMT. LIKES COMMENTS SHARES
1,000 45,668 1,628 18,292
ENGMT. LIKES COMMENTS SHARES
1,000 40,069 1,522 18,556
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 100 200 300 400 500
0 200 400 600 800
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 50 100 150
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
New York JetsFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,998,719 66,013 3.42% United States Mostly Young, Male and Attached.
New York Jets
Engagement Score Total Fan Posts
385 1,530
Total Posts Brand Response Rate
387 0.13%
Total Likes Avg. Reply Time
722,607 1 day, 3 hrs, 54 mins
Total Comments General Sentiment
51,154 Neutral
Total Shares
107,738
BRAND POSTS FAN POSTS
Brand Overview
1,880K
1,900K
1,920K
1,940K
1,960K
1,980K
2,000K
2,020K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
1,998,719
New Fans
66,013
Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
New York Jets had an average engagement score of 385 and a highest of 930.
Community Analysis
New York Jets fans are mostly Young, Male and Attached. New York Jets fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
66%
34%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Mexico
Philippines
Brazil
Canada
Germany
United Kingdom
India
Australia
Norway
0
2
4
6
8
10
12
14
16
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
JetsCamp 94
days 28
Week 16
season 14
JAXvsNYJ 14
93%
3%4%
Posititve Negative Neutral
Brand Posts - EngagementNew York Jets receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
30-AUG-16, TUE 7:14PM
Probably the funniest thing you'll watch today.
Ryan Fitzpatrick's speech at our 2016 Kickoff
Lunch ..
ENGMT. LIKES COMMENTS SHARES
1,000 11,127 3,391 9,740
28-JUL-16, THU 1:43PM
Officially official.
QB Ryan Fitzpatrick is BACK!
28-JUL-16, THU 3:45PM
They're baaaaack.
ENGMT. LIKES COMMENTS SHARES
1,000 21,235 3,162 5,987
ENGMT. LIKES COMMENTS SHARES
992 18,943 884 2,917
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150
0 100 200 300 400 500 600
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
New York Jets 1142
NFL 181
Ryan Fitzpatrick 144
Jets 99
season 96
User Posts
0
10
20
30
40
50
60
70
80
90
100
1-J
ul
3-J
ul
5-J
ul
7-J
ul
9-J
ul
11
-Ju
l
13
-Ju
l
15
-Ju
l
17
-Ju
l
19
-Ju
l
21
-Ju
l
23
-Ju
l
25
-Ju
l
27
-Ju
l
29
-Ju
l
31
-Ju
l
2-A
ug
4-A
ug
6-A
ug
8-A
ug
10
-Au
g
12
-Au
g
14
-Au
g
16
-Au
g
18
-Au
g
20
-Au
g
22
-Au
g
24
-Au
g
26
-Au
g
28
-Au
g
30
-Au
g
Positive Neutral Negative
New York Jets appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
17%
6%
77%
Posititve Negative Neutral
Analysis of
Carolina PanthersFacebook Page
Jul 01, 2016 - Aug 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
2,360,045 15,319 .65% United States
Carolina Panthers
Engagement Score
707
Total Posts
373
Total Likes
2,196,347
Total Comments
56,773
Total Shares
324,497
Most Engaging Content Type
Game Schedule
Least Engaging Content Type
Contest
Most Prolific Content Type
Updates
Most Engaging Campaign
#PanthersFanFest
Most Recent Campaign
#TBT
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
2,335K
2,340K
2,345K
2,350K
2,355K
2,360K
2,365K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
2,360,045
New Fans
15,319
Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Carolina Panthers had an average engagement score of 707 and a highest of 985.
Community Analysis
Carolina Panthers fans are largely from United States followed by Mexico.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
United States
Mexico
Philippines
Brazil
Germany
Canada
France
United Kingdom
Australia
Norway
0
2
4
6
8
10
12
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Panthers 51
panth 46
season 18
training camp 18
football 16
37%
63%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Carolina Panthers responded to 138 conversations generated by the 373 Posts they published.
Brand Responses
Most Engaging Brand Posts
26-AUG-16, FRI 5:20PM
Home Sweet Home
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 49,466 741 10,586 Uncategorized
26-AUG-16, FRI 8:39AM
GAMEDAY!
20-AUG-16, SAT 6:32PM
#Panthers WIN!
Rapid Recap » panth.rs/m4VHLG
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 16,375 655 7,900 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 32,313 677 8,738 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250
0 200 400 600 800 1,000
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Carolina Panthers posts were around 'Updates', and posts around 'Game Schedule' received the highest engagement.
Content Intel
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1000 1200
Brand News
About the Athlete
Event
Game Schedule
Other
Merchandise
Corporate Social…
Photos
Updates
Game Highlights
Contest
Question to fans
Results
Facebook App
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Carolina Panthers Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4 5 6 7 8
0 100 200 300 400 500 600 700 800 900
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Entire Campaign
0 5 10 15 20 25 30
0 200 400 600 800 1000 1200
#PanthersFanFest
Camp Confidential
#PanthersCamp
Number of Posts
Engagement Score
Engagement Score Number of Posts
Generate Your Own Social Media Report
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com