INSTAGRAMTHE NEW KIND OF PRODUCT PLACEMENT

YOUR SOCIAL MEDIA LIFESTYLE

INSTAGRAM

USING INSTAGRAM TO BUILD YOUR BRAND

This service had around 100 million registered users and 90 million monthly active users, according to the latest statistics accumulated in January 2013. However, the service just announced that it has reached the milestone of 100 million active users.

DEFINE YOUR SOCIAL GOALS

To define your social media goals is to start with your business goals and a true understanding of your target market. Social media marketing is the ultimate communications tool for reaching and engaging a target audience in the following ways:

•Excellent customer/client service

•Updates on brand, products, and services

•Product/service promotions

•Education of the customer around your value

•Making your brand go viral on the web

•Informing your target of changes in your industry, products, and services

•Acting as a thought-leader by taking the lead in online education

BEST PRACTICES FOR INSTAGRAM USERS

•BUILD

•RETAIN

•PRACTICES

INSTAGRAM has proven itself as a tool that allows celebrities, bloggers and youth-focused brands to effectively reach today's audience.

POWER OF PRESENCE

How to gain and retain more followers?

One word: PRESENCE

Grow an Instagram community:

1. Build a sustainable community.

Example, Hotel asked users to take photos of what they see when they wake up and post it with #wakeuppics to enter a travel package contest. The contest was long over but the stories continued to unfold.

2. Hold a contest, invite interaction

3. Use collages to convey your story (before and after)

4. Offer incentives

5. Make the mundane magnificent

6. Consistent and quality

7 top tips for using Instagram

•Understand your brands audience.

•Create a theme for your content and be consistent. Constant product placement is not a theme.

•Take lots of photographs and make them aesthetically pleasing and creative.

•Give your followers a reason to want to follow your brand in Instagram.

•Spread out posts like you would any other network. Post once or twice a day.

•Engage with your followers. Comment, follow back, like things, be human.

•Tell an interesting brand story through images and captions.

HAUL VIDEO

http://abcnews.go.com/Business/shop-haul-videos-turn-shopping-sprees-potential-profits/story?id=13694508

HAUL VIDEO SAMPLE

http://www.youtube.com/watch?v=QVKghsBnyvs&list=UUHVPO2n0K3nxLhNXczQOEDg&index=1

YOU TUBE & BLOG REVIEWS

http://lifeandmommyhood.blogspot.com/2012/02/product-review-rodan-fields.html

http://www.mythirtyspot.com/2012/04/my-rodan-and-fields-review-on-anti-age.html

http://www.youtube.com/watch?v=SD7ZJmZJyAk