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Social Media Police: Nonprofit Edition#BBCONPOPO

ALLYSON KAPIN @RADCAMPAIGNAMY SAMPLE WARD @AMYRSWARDMELANIE MATHOS @MELMATHO

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TWEET, TWEET!

#BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000)

#BBCONPOPO(Follow conversation from this session – and because silly hashtags are fun!)

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ALLYSON KAPIN @RADCAMPAIGNAuthor of Social Change Anytime, AnywhereFounder of Rad Campaign and Women Who TechBlogger-in-chief Frogloop

AMY SAMPLE WARD @AMYRSWARDAuthor of Social Change Anytime, AnywhereCEO of NTENAmy Sample Ward’s version of NPTECH

MELANIE MATHOS @MELMATHOAuthor of 101 Social Media Tactics for NonprofitsSr. Public Relations Manager, BlackbaudI like to read their blogs. (And npENGAGE!)

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Disclaimer: We’re not trying to pick on anyone!

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LOOK WHO’S TRENDING

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Human Rights Campaign Stand for Marriage

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Human Rights Campaign Stand for Marriage

Best Use of Social Media

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Giving Days

Save the date: May 6, 2014

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Save Big Bird

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Best Use of Social Media

Save Big Bird

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BEST USE OF SOCIAL MEDIAWRITE-IN

_______________________

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HOT TICKET

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NRA GOES SILENT

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Worst Use of Social

Media

NRA GOES SILENT

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TACTFUL VS. TACKY – 9/11

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TACTFUL VS. TACKY – 9/11

Worst Use of Social

Media

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ON THE JOB

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WORST USE OF SOCIAL MEDIA WRITE-IN

_______________________

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GOTTA HAVE IT! MAKE IT STOP!

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GOTTA HAVE IT!

NEWSJACKING: SUPERBOWL POWER OUTAGE

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GOTTA HAVE IT!

CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION

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GOTTA HAVE IT!

NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER

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GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS

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GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS

Best Use of Social Media

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

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GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

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GOTTA HAVE IT!

JUST PIN IT

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GOTTA HAVE IT!

CONTENT MARKETING: DANA FARBER CANCER INSTITUTE

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GOTTA HAVE IT!

MEMES ON A MISSION

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GOTTA HAVE IT!

SELFIES

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GOTTA HAVE IT!

SELFIES

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GOTTA HAVE IT!

SELFIES FOR GOOD

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GOTTA HAVE IT!

SELFIES FOR GOOD

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MAKE IT STOP!

BROADCASTING

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MAKE IT STOP!

STOP NOT LISTENING!

PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG

REACTED

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MAKE IT STOP!

QR CODE ABUSE

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MAKE IT STOP!

QR CODE ABUSE

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MAKE IT STOP!

SHALLOW ENGAGEMENT

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MAKE IT STOP!

LIKE EXTORTION

• Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice.

• Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice.

• Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers,  Soldiers Off The Street or another soldier’s charity of your choice.

SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips

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Best Use of Social Media

1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE

2. SAVE BIG BIRD

3. CHARITY: WATER INSTAGRAM VIDEO

4. WRITE-IN

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1. NRA GOES SILENT

2. 9/11 ATT PRODUCT PLACEMENT

3. QR CODES ON HIGHWAY BILLBOARDS

4. WRITE-IN

Worst Use of Social Media

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TEACHING MOMENTS

1. Listen, don’t broadcast2. Be prepared to take advantage of news

moments (or to adjust your messaging in light of news moments)

3. Respond quickly (to both positive and negative)

4. Create a movement5. Have fun!6. Measure, measure, measure7. Have a social media staff handbook8. Have a plan in place to manage an

online crisis so it doesn’t bubble up and implode

9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc.

10. Learn from failures

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THANK YOU! LET’S TALK MORE TONIGHT!

WHAT?BBCON 2013 TWEETUP

WHEN?Tonight! From 8:30pm - 10:00pm

WHERE?Orchard Terrace (Outdoor Event)Gaylord National Resort and Convention Center