Post on 18-Jul-2015
Revolutionizing Corporate Communication
10 Tips for Driving Change
Paula Berg, @paulabergDigital Media Leader @LinhartPR
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OUR MISSION
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WORLD DOMINATION
Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.
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Third World Social Media
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But…
No VisionNo InfrastructureNo AnalysisNo Momentum
LET’S HOPE THERE’S NOT A CRISIS
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1. The Social Media Task Force
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• Slow• Redundant• Indecisive
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2. Social Media Strategies
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• Stagnant• Brand-centric• Don’t account for the unknown
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Organizational Philosophies
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SW A
Servant’s Heart
Warrior Spirit
Fun-Loving Attitude
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3. Interns
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• Institutional Knowledge• Internal “Klout”• Experience
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Customers
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What are your Customers
saying
Need people who can think, speak
and advocatefor them
What do they want
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Trends, Patterns, Value
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What are the numbers tying to tell you?
What are you trying to prove?
What should we be doing differently?
What do you going to do about it?
Who cares?
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Think Beyond
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Leverage all assets In concert
MobileBlogsText
PhotoVideo
ForumsEmail
InternalCommunication
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Risk & Reward
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Need to recognize exceptions
Build relationships
with your legal team
Balancerisk andreward
“I would rather lose a million dollar lawsuit than ruin my company’s
reputation.”
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Becoming a Social Business
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What other parts of your businesscan benefit from
social media
What value can you provide beyond
fun and games
How can youintegrate your
efforts to across channels to maximize
results
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10. Malcolm Gladwell
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“The evangelists of social media seem to believe
that a Facebook friend is the same as a real
friend.” “Online
relationships are weak.”
“Twitter is a way of following (or being followed by) people you may never have
met.”
“Facebook is a tool for keeping up with people you would not
otherwise stay in touch with.”
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CONTACT ME ANYTIME
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Pberg@LinhartPR.com@paulaberg@LinhartPR
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10 Qualities of Your Social Media Managers
1. Instinctively knows your brand, operations, and policies.
2. Understands the inner workings of your organization and has established relationships with leaders and key internal stakeholders - meaning they know how to get information quickly and how to incite internal action when needed.
3. Has a natural gift for messaging.
4. Can think like and empathize with your employees, customers and stakeholders.
5. Can recognize and prevent crises before they occur.
6. Has a thick skin and the maturity to always take the high road.
7. Is willing to personally take it on the chin to protect and defend your organization.
8. Has a hunger to do amazing work and a willingness to put in the extra time and effort to do it.
9. Is social media savvy and possesses general knowledge of digital platforms.
10. Is able to lead and inspire the internal change that will be needed to make your organization a truly social business.
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