Random Acts of Marketing

Pam Moore CEO / Founder Marketing Nutz @PamMktgNut

Keynote Presentation iSummit Orlando, Florida September 17, 2012

Proprietary & Confidential - Copyright Marketing Nutz 2012

agenda • What is a RAM? • Identifying RAMs • Eliminating RAMs • When to embrace RAMs

“Experience helping brands of all size bridge complex gap to social

success.”

why Marketing Nutz?

Founders have 30+ years combined experience in digital

marketing, corporate brand, startups & platforms.

“PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!”

“CEO best selling author recognized by Forbes as Top 10 Social Media Women + Top 10 &

Top 50 Social Media Power Influencers!”

• 2 Founders 30+ combined years digital services and partner relations with business entrepreneur to enterprise

• “Walk the Walk” – 90K+ Twitter Followers, 4000+ FB “likes” and 3000+ Connections on LinkedIn.

• New York Times best selling book author (X2)

• Forbes “Top 10 most influential people on Social Media 2012”.

• Forbes “Top 5 most influential women on Social Media 2012”.

• Driving innovation across global social ecosystem 18 - 24 mos ahead.

Why should we listen to these nutz?

Pam Moore CEO /Founder

http://www.pamslinkedin.com @PamMktgNut

founders

Josh Moore CCO /Founder

http://linkedin.com/in/joshroinut @JoshROINut

what we do Integrated business & conversation platforms

• Social brand management • Digital development • Social Media Marketing • Online Reputation Management • Social Search Engine

Optimization • Social business consulting • Training: 1:many online, corporate

training, team & executive workshops

we believe…

• In the little guy • In sharing our best stuff • Integrated • Slowing down to speed up • Heartbeat of social is YOU!

Get Comfortable Being UNComfortable

Guarantee = CHANGE

Only guarantee = change.

#isummit @pammktgnut

Bring it!

where do you begin?

Where you start depends on goals, objectives and audience.

Step 1: ID & Acknowledge RAMs!

Not funded Not in the plan Not integrated No metrics for

success

The result….

Step 2: Eliminate the RAMs

#isummit @pammktgnut

We use

POST strategy to frame the Social Media Strategy

#isummit @pammktgnut

POST+GM People Identify WHO & assess their social activities

What do you want to accomplish? WHY?

Plan for how relationships with the “people” will change

Decide which social technologies to use

Goals

What metrics will be used to measure success

Objectives

Strategy

Technology

Metrics Set goals for achievement, qualitative & quantitative

Based Upon POST Methodology Source: Forrester Research

#isummit @pammktgnut

Social Media = Ultimate Relationship Nurture Platform

Stop INTERRUPTING

#isummit @pammktgnut

It’s what Happens AFTER the LIKE & FOLLOW

that matters Most !

#isummit @pammktgnut

Heartbeat of Social = People

Know your audience

#isummit @pammktgnut

People don’t buy things, they join things

#isummit @pammktgnut

#isummit @pammktgnut

COMMUNITIES CREATE MARKETS

Opportunity Harvest

Free member

Paid member

Loyal evangelist

Community Zone Customer Zone

$ $

Social Currency = ACTION

#isummit @pammktgnut

#isummit @pammktgnut

Social media plugs into your Business

Bus

ines

s

4

Not about next big thing

Set goals

28

#isummit @pammktgnut

Goals are key to Success

Objectives &

SMART

#isummit @pammktgnut

Social Business Maturity • Mindset • Social Media Program • Leadership &

Organizational Model • Processes & Policies • Education • Measurement • Technology

#isummit @pammktgnut

EVALUATE EACH INITIATIVE Impact How does it support an objective?

What metrics matter?

Readiness Do we have

people who can do this?

Is there budget?

Risks What are the risks

if we do this? What if we don’t?

Priority Does this

initiative enable other work?

Source: Altimeter Group

#isummit @pammktgnut

Time =

Money

#isummit @pammktgnut

“There is gold in them there analytics!”

Step 3: Prevent Future Re- Occurence

Source: Altimeter Group

Use appropriate Metrics

LOB/Geo Stakeholders

Social Strategist/Communit

y Manager

• Business metrics: revenue, CSAT, reputation.

• Social media analytics: Insights, share of voice, resonance, WOM.

• Engagement metrics: fans, followers, clicks.

Corporate

Questions?

Stomp those RAMs! Facebook: http://www.pamsfanpage.com Blog: http://www.pammarketingnut.com Agency: http://www.themarketingnutz.com Twitter: @PamMktgNut