Social Media Networks: Today’s Word of Mouth

Presentation by Msindisi Fengu

at the International Public Relations Assocation World CongressJohannesburgSouth Africa

2015

Presentation Outline

Professional background

SA PR experience

Print media online experience

Latest print media circulation figures

Professional Background

Worked in the marketing, communication and development (MCD) at a South African university

Moved to work as a journalist in print media

Award winning (investigative) journalist

Student of International Relations and Diplomacy – Integrated Organisational Communications among modules

MCD Experience At SA university

Writing articles for internal publications, newsletters

Taking photographs

Compiling media statements

Compiling media analysis reports [assessing media coverage and feedback]

Compiling media contact list

Print Media Experience

Working for the Daily Dispatch; previously for The Rep community newspaper

Won the CNN MultiChoice African Journalist of the Year 2014

Runner-up for Global Investigative Journalism Award Shining Light

Won several SA journalism awards including the prestigious Taco Kuiper Investigative Journalism Award 2013

Latest Print Media Circulation Figures

The following information was released by the Audit Bureau of Circulations of SA in August this year:

Press Comments: 1.7% decline in total press circulation Q2 on Q1 Losses across the board except for free newspapers Free circulation represents the largest segment at

63%

Magazine Comments: 8.3% decline in total magazine circulation Q2 0n Q1 Similar composition to press, i.e. driven by free

copies. Subscriptions predictably more than press.

Latest Print Circulation Figures continue

Information from ABC

Daily Newspapers

Q2 declined by 4.3% over Q1 Whilst Single copy sales have declined,

subscriptions have increased slightly Q2 PMIE almost double Q1

Weekly Newspapers

Q2 declined by 6.6% compared to Q1 Decline occurred in single copy sales

Conclusion

Thank you!!!