Social Media Mastery

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#stickyteams 10/24-25, 2011

Transcript of Social Media Mastery

From Potential to Mastery in Social Media DJ Chuang

@djchuang 949-243-7260

What does mastery take?// learning // time // practice // coaching @djchuang 949-243-

7260

WHY master social media?// relational // influence // impact

communication

broadcast

people

relationship

culture

conversation

voice

story

@djchuang 949-243-7260

WHO are you?// personal // organizational // branding @djchuang 949-243-

7260

WHO are you connecting?// followers // fans // friends // audience

http://www.flickr.com/photos/gregpc/sets/72157606694597353/?page=2

WHAT will you be sharing?// content // channels // calendar

updates

sermons

announcements

excerpts

articles

interviews

lessons

devotionals

@djchuang 949-243-7260

WHAT will you be sharing?// content // channels // calendar

@djchuang 949-243-7260

WHERE should you share?// text // fans // channels

articles : writing : bloggingvideo : webcam or camcorderaudio : recorder : podcast

updates : texting : tweet

@djchuang 949-243-7260

HOW often to share?// content // channels // calendar

1-5 times weekly

1-4 times monthly

1x weekly

1-6 times daily

@djchuang 949-243-7260

HOW often to share?// content // channels // calendar

@djchuang 949-243-7260

HOW is it going?// visits // metrics // results

comments

engagement

subscribers

fans

likes

visits & page views

shares

@djchuang 949-243-7260

HOW is it going?// visits // metrics // results@djchuang 949-243-

7260

Closing thoughts?// comments // questions // answers @djchuang 949-243-7260 email@djchuang.com