WHO IS THE KING?

2

Athletico de Kolkata is the No 1 Football Club in India

Simplify360 Social Index: 86.43

Facebook fans: 347KTwitter Followers: 23.9KGood Plus Followers : 84KYouTube subscribers: 2.2K

SSI RANK 1

3

East Bengal is the Most Liked Football Club from India

SSI RANK 5

Simplify360 Social Index: 69.09

Facebook fans: 1.31M

Twitter Followers: 4.7K

Google Plus Followers : 127 YouTube subscribers: 69

4

ISL CLUBS ARE

LEADING THEIR WAY.

EAST BENGAL GIVING

TOUGH COMPETITION

TO THE ISL CLUBS.

5

Team League Simplify360 Social Index Rank

Atletico de Kolkata ISL 86.43 1Mumbai City ISL 86.10 2

Delhi Dynamos ISL 79.98 3Kerala Blasters ISL 75.83 4

East Bengal I League 69.09 5NorthEast United ISL 64.38 6

Pune City ISL 58.68 7Chennaiyin ISL 57.30 8

Goa ISL 51.92 9Mohun Began I League 51.11 10

Pune FC I League 46.71 11Shillong Lajong I League 45.57 12Bengaluru FC I League 38.21 13

Mumbai I League 19.96 14Dempo I League 17.91 15

Royal Wahingdoh I League 9.05 16Sporting Goa I League 8.22 17

Salgoacar I League 5.83 18

6

East Bengal Club

commands

27% of the fans share.

Total Fans (ISL + I league] : 4.82 M

East Bengal Fans: 1.31 M

7

ISL beats I League marginally in fan count.

2.76 Million total fans

2.05 Million total fans

8

10%4%

10%

4%

10%

10%5%5%1%

0%

27%

6%0% 3% 0% 0% 4% 0%

Atletico de Kolkata Chennaiyin Delhi DynamosGoa Kerala Blasters Mumbai CityNorthEast United Pune City Bengaluru FCDempo East Bengal Mohun BeganMumbai Pune Royal WahingdohSalgoacar Shillong Lajong Sporting Goa

FAN SHARE PERCENTAGE

TOTAL SOCIAL MEDIA FANS

TOTAL FACEBOOK FANS

I League 2,054,537 2,025,305

Indian Super League 2,767,751 2,033,397

10

15%

85%

48%52%

ISL takes a big lead in Twitter, marginal lead in YouTube combined channel views.

Twitter Fans YouTube Channel Views

11

METHODOLOGY

CLUBSCONSIDERED

Taken all major clubs participating in I League and ISL.

Slid

e N

o. 1

2

PARAMETERS TAKEN AND METHODOLOGY

Twitter Followers Facebook Likes Google Plus Followers Web Mentions (Google) Instagram followers YouTube Subscribers YouTube channel views

Slid

e N

o. 1

3

These parameters are taken and used for building the Simplify360 Social Index.

Simplify360 Social Index is the metric of measurement of prominence of the club in Social space. The score is relative score; score double means double good.

14

Some additional numbers in Indian football

Indian Football Captain and Bengaluru FC player Sunil Chetri is the

most followed football player in India with 35k Facebook fans.

Top Cities with # of Football fans in Facebook (source: FB Ad Manager)

Delhi 16,00,000 Mumbai 11,20,000 Kolkata 8,60,000

Bangalore 8,00,000 Chennai 6,80,000

Hyderabad 6,00,000 Pune 5,80,000

Ahmedabad 2,80,000 Kochi 2,20,000 Goa 88,000

Shillong 62,000

Maharashtra leads in a big way, shows the state’s capacity to have 2 ISL teams (Pune City FC and

Mumbai City FC)

Top states with # of Football fans in Facebook (source: FB Ad Manager)

Maharastra 28,00,000 NCR 16,00,000

Kerala 14,80,000 West Bengal 13,80,000 Tamil Nadu 13,20,000 Karnataka 12,40,000 North East 7,00,000

Goa 88,000

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