Transcript of Social Media Marketing For Your Business Twitter & Facebook: OregonRLA Kent Lewis President &...
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- Social Media Marketing For Your Business Twitter &
Facebook: OregonRLA Kent Lewis President & Founder Anvil Media,
Inc. @KentLewis kent@anvilmediainc.com www.anvilmediainc.com
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- Agenda Social Media Background E=MC2 Social Strategy Online
Reputation Management Social Platform Review Integration &
Measurement Resources Q&A
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- Social Media Background
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- Statistics: Active Brands
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- Statistics: Active Industries
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- Benefits of Social Media Marketing Gain industry and
constituent insights Provide affordable customer service Create or
extend brand awareness Build community & thought leadership
Generate measurable top line revenue
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- Social Media Success Factors Relevance Value Commitment Honesty
Transparency
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- Social Media: E=MC2 Strategy (E) = Engagement & Empowerment
(M) = Monitoring & Measurement (C) = Connect, Create,
Communicate & Collaborate
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- Online Reputation Management
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- Identifying ORM Issues Modifiers Management: executives,
individuals Negatives: suck, hate, lame Service: poor, bad
experience Legal: litigation, lawsuit, sue Situational: spill,
union dispute, crash YourCompanySucks.com Purchase & protect
Bonus: host a moderated forum & engage
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- ORM Fundamentals Plug the leak! Identify undesirable listings
in search results Create & optimize competitive content Develop
inbound links to boost rankings Leverage existing opportunities
Utilize keyword-friendly domain names Create profiles/content on
trustworthy domains Promote friendly content in target search
results
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- 12 Corporate ORM Branded PPC Optimized site(s) Social profiles
Directory listings
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- Personal ORM Bios Blog(s)/media Articles/press ORM Example:
Me
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- ORM (SEO) Strategies Optimize branded corporate content on site
Home, About, Contact, Legal, etc. Optimize PR content (News Room)
FAQs, attractions, events, etc. Syndicate high value content
Releases, articles, blog posts, etc. Integrate metrics &
measurement URLs, tracking strings, unique 800#, promo codes
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- Advanced ORM Strategies & Tactics Address the issue
directly (offline) Create & optimize multimedia assets Develop
subdomain content Build free site/pages (Google Sites) Leverage
pay-per-post blogs Create viral/linkbait content Leverage
charitable donations/sponsorships Participate in indexable forums
*Special thanks to Rand Fishkin, Andy Beal, Chris Bennett and Jaan
Kanellis
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- Platform Review
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- Social Media: Categories Networking Blogs Reviews Media Sharing
Bookmarking Expert Communities News Wiki Microblogging
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- Relevant Top Tier Social Platforms Twitter Facebook YouTube
Blogs Review Sites Google Places Foursquare
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- Microblogging: Twitter Research & customer service Inform
& engage constituents Generate online bookings
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- Consumer Networking: Facebook Create a custom tabs & apps
Build database via contests Claim Places page Measure engagement
& bookings
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- Video: YouTube Channel Create and upload videos Optimize &
syndicate Monitor videos & comments
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- Blogging: WordPress Free to low cost Excellent search
visibility Build industry credibility
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- Review Sites: Yelp, Citysearch Monitor for negative reviews
Respond to customer feedback Manage profile content Tool:
Revinate
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- Local SEO: Place Pages Based on city or IP address Claim your
listing Ensure info is correct Rank by citations/reviews
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- Local SEO: Places Pages Add images & videos Add coupons
& updates Request reviews
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- Local SEO: Foursquare Claim & manage tips Create special
offers & reward Mayor Monitor analytics & use via admin
Also consider GoWall & Loopt
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- Integration & Measurement
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- Social Media Integration Strategies Search Engine Marketing
Public Relations Advertising Events & Promotions Direct
Response
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- Social Media Integration Strategies Include in collateral
Business cards In-store/office signage Advertising (print,
broadcast, outdoor) Incorporate links online Website/blog Other
social media profiles Email newsletters Email signature file
Business directories
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- Social Monitoring & Measurement
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- Resources answers.yahoo.com bloglines.com friendfeed.com
google.com/alerts hootsuite.com pipes.yahoo.com ping.fm
revinate.com search.twitter.com tubemogul.com tweetdeck.com
wordpress.com
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- Q&A Twitter & Facebook: OregonRLA Read the Articles in
our Resources section Request a copy of our local social white
paper Subscribe to our newsletter & blogs Contact us for a free
social media audit Kent Lewis (@KentLewis) President & Founder
Anvil Media, Inc. Formic Media, Inc. @Anvil Media@FormicMedia
kent@anvilmediainc.comkent@formicmedia.com www.anvilmediainc.com
www.formicmedia.com