SocialMediaforSmallBusinesses

NellyYusupovaTwi9er:@DigitalWomanEmail:nelly@cgim.comWebsite:h2p://www.webgrrls.com

Theindividualisatthecentreofthesocialmediarevolu@on

Listening

Tenor

Protocols

WhoisWho

ListeningTools• GoogleAlerts•  Addictomatic • GoogleReader•  TweetDeck or Seesmic •  Socialmention.com

Engaging&

Par@cipa@ng

AddValue

ShowYouCare

BuildCredibility

DealwithIssues

BuildReputa@on

RegisterSocialMediaName

http://namechk.com

1.DefineyourGoals

Getting Started in Social Media to ensure Success

2.DefineyourStrategy

Getting Started in Social Media to ensure Success

SocialMediafromabusinessperspec@veis

outreach

Getting Started in Social Media to ensure Success

SocialMedia=“PreSell”

WebsiteCalltoAc@onSignup for Product Trial Signed up for Event/Webinar Filled out form to receive free whitepaper

Clients or Perspective Clients

Getting Started in Social Media to ensure Success

visitor

prospect

1.DefineyourGoals

Getting Started in Social Media to ensure Success

2.DefineyourStrategy

3.MeasureSuccess

WhattoMeasureGoal:RaisingBrandAwareness• FrequencyofmenCons• PosiCveornegaCve• ThecontextofthemenCons

Getting Started in Social Media to ensure Success

WhattoMeasureGoal:DrivingTraffic• Numberoflinksopened• Clickthroughs• ClickthroughraCo• Wheretrafficcomesfrom

Getting Started in Social Media to ensure Success

WhattoMeasureOtherthingsyoucanmeasure….• Conversionrate• Subscribers• Fans• Pageviews• Inboundlinks&bookmarks

Getting Started in Social Media to ensure Success

Idon’thave@meforthis!Getting Started in Social Media to ensure Success

TimeManagementTips•  Start Slow • GoNiche•  Link your accounts •  Schedule “Social Networking” time •  Use AtomKeep • HireSomeone

Getting Started in Social Media to ensure Success

Summary•  Individual is the center of the social media revolution • Have clear & articulated goals•  Listen to what your community is saying •  Have specific call to action on your site •  Track Success • ManageyourCme

Getting Started in Social Media to ensure Success

Q&ANellyYusupovaTwi9er:@DigitalWomanEmail:nelly@cgim.comWebsite:h2p://www.webgrrls.com