Social Media Marketing for Libraries - Real Cases, Real Results

Twitter: @CPollittIU - #ILF11

Twitter: @CPollittIU - #ILF11 kunocreative.com

*No Kittens were HarmedIn the creation of this slide deck. . .

As a Matter of Fact. . . Everyone involved had a GREAT time!!!

Introduction

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Chad H. Pollitt

• Certified HubSpot Partner

• Internet Marketing Masters Certification, University of San Francisco

• Former Marketing Manager for Facebook TabSite

• Over $10 Million in tracked ROI for SEO

Agenda

• Social Media Expectations

• Case Study

• Campaign Building – Live!

• Social Media Tools

• Google+ & The role of Search Engines* Time permitting

• Q&A

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• Just for Kids?

• Just a Fad?

• Waste of Time?

• Let the Intern do it?

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Social Media ExpectationsQuestion Your Assumptions. . .

Social Media Expectations

What social media isn’t. . .

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Social Media ExpectationsWhat social media is. . .

kunocreative.comTwitter: @CPollittIU - #ILF11

Real Cases, Real ResultsLorain Public Library System

Share memories and stories about what the Library system means to you and your family

Start Date In Between Campaigns

Campaign Building – Live!

Social Media Tools

• AppBistro.com – List of Apps & Pricing

• AllFacebook.com – Unofficial Blog

• TabSite.com – Custom Pages

• WildfireApp.com – Suite of Apps

• Tweetdeck – Post to Multiple Accounts

Social Media Tools

• Klout.com – Measure Influence

• Twitterfeed.com – Syndicate Content

• TwitPic.com – Post Pictures

• TwitPoll.com – Create Polls

• Tweetdeck / HootSuite – Post to Multiple Accounts, Monitor Followers

Google+ & the Role of Search Engines

• Social Media 7% SERP Impact*

• Brand Popularity 7% SERP Impact*

Social Media has a 14% SERP Impact

*2011 Search Engine Ranking Factors Report – SEOmoz.org

Google+ & the Role of Search Engines

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Social Media Take-a-ways

1. Content is KING!

2. Have Realistic Expectations

3. Set Measurable Goals

4. Develop a Multi-channel Strategy

5. Define Tactics

6. Have Fun!!!

Social Media Cheat Sheets & How-to Videos

Facebook.com/kunocreativeTwitter: @CPollittIU - #ILF11

Thank You for Attending!

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Contact Kuno Creative for more information about effective Social Media Marketing, SEO & Inbound Marketing.

Slides are available at

Questions?

Social Media Marketing for Libraries - Real Cases, Real Results

Education

Transcript of Social Media Marketing for Libraries - Real Cases, Real Results

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