Post on 13-Apr-2017
1 Unlock Your Digital Potential
Jack Monson, Qiigo@jackmonson
Social MediaBest Practices for
Franchises
2 Unlock Your Digital Potential
IFA Convention 2017Las Vegas
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2012
The Good Ol’ Days:
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20122017
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20122017
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20122017
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20122017
Organic Posts Reach All Followers
Ads ReachTargeted Consumers
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20122017
5 years = one generation
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Social Media TruthsIn 2017
Social Media Truths
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Marketing Mix in 2017
Social Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of MouthSocial Media
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty Program
11 Unlock Your Digital Potential
Social Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of Mouth
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty ProgramSocial
Media
Marketing Mix in 2017
12 Unlock Your Digital Potential
You can’t “not” do something because it’s too hard.
Anyone who says “it’s just too hard” can be ignored. Social Media Truths
13 Unlock Your Digital Potential
There are no snowflakes.
Social Media Truths
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You can make exceptions, but each one chips away at logic, efficiency, and profitability.
Social Media Truths
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9 Social Media Best Practices
9 Social Media Best Practices
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1. One Facebook page per location.
9 Social Media Best Practices
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9 Social Media Best Practices
Google+
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system
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9 Social Media Best Practices
2. No Separate Pages for Fran Dev
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9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks means you’re out of business.
3. Post Every Day
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9 Social Media Best Practices
3. Post Every DayFacebook organic reach?
1 Million Fans: 1% 1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!
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9 Social Media Best Practices
3. Post Every Day
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9 Social Media Best Practices
4. Post Shareable Content
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9 Social Media Best Practices
5. Post Facebook Live Videos
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9 Social Media Best Practices
6. Advertise
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Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond
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• D.I.Y. or Do It For Franchisees?• Choose a Social Media Conductor at
HQ
9 Social Media Best Practices
8. Lead Your Franchisees
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9 Social Media Best Practices
9. Do One Thing Different