Deeptangshu T.

Marketing Strategy class

10 SOCIAL MEDIA CAMPAIGNS - NEPAL

• Social media in Nepal is at growth stage• The most useful campaigns are mainly those that support

various social causes• There is growth of social media usage by companies for

promotion of their product and related product based competition

• http://www.socialbakers.com/facebook-statistics/nepal

SOCIAL MEDIA LANDSCAPE

1. Stop Monsanto in Nepal2. CNN Heroes 20103. Nepal Unites4. Sunita Basnet – Your Big Year Award5. Tweet for Nepal

SOCIAL MEDIA FOR SOCIAL CHANGE

• Monsanto – hybrid maize which poses health risks

• https://www.facebook.com/stopmonsantoinnepal

• Created to gather enough support to convince the government to stop the launch

• Fight for organic seeds of Nepal

• Result: Cancellation of the launch license for the seeds

1. STOP MONSANTO IN NEPAL

• To support CNN hero from Nepal - 2010• http://www.facebook.com/pages/Vote-Anuradha-K

oirala-for-CNN-Heroes-2010/153673564663871

• Direct link to voting page into CNN’s site • Result: Hero of the year 2010 with highest votes

from Facebook users

2. CNN HEROES 2010

• To support constitution making in Nepal• http://www.facebook.com/nepalunites• Against corruption, organizes various country

cause related events, etc.

3. NEPAL UNITES

• For smaller earth and chance to travel to 5 continents – conferences and meetings with business leaders

• https://www.facebook.com/events/138481586263839/

• Contest organizer – Your Big Year

• Result – gathered 5000+ votes making her gain top spot in Round 2 among 111 participants

4. SUNITA BASNET - GLOBAL ENTREPRENEURSHIP CONTEST

• Conduct programs for underpriviledged and deprived groups

• Collect donations and any kind of financial aids to help local needy institutions

• https://twitter.com/#!/tfcNepal/

5. TWEET FOR NEPAL

1. Healthy hair competition – Unilever2. Company Information – NCELL, Nepal3. Company Information – ACE Travels4. Company Introduction – Everest Skydive5. Company Customer Relations – Ujjyalo 90

Network

SOCIAL MEDIA – PRIVATE COMPANIES

• Competition for daughters (7 – 13 years)

• Participation – Send picture of mother & daughter

• Prize Money – Rs. 5,00,000 (Yen 5,00,000) https://www.facebook.com/clinicplushh/app_194398254005763

6. CLINIC PLUS HEALTHY HAIR

• Ncell Nepal – Private Mobile Communication Provider• http://www.facebook.com/ncell• Use of social media – Local competitions & product

introductions

7. NCELL

• Company information page• http://www.facebook.com/

AceTravel• Promotion of UN Heritage

sites• Promotion of Tourism

Destination of Nepal• Domestic Tourism Promotion• Largest supporter for Nepal

Tourism Year 2011

8. ACE TRAVELS

• Everest Skydive’s fanpage

• Growth – 39 fans in one month

• http://www.facebook.com/EverestSkydive

• Entertainment – adventure sports

9. EVEREST SKYDIVE

• Satellite Audio for news from Nepal with global service

• http://www.facebook.com/Ujyaalo90Network

• Huge engagement with page visitors – 58.3% (say yes)

10. UJJYALO 90 NETWORK

THANK YOU!