social media in #meded

Dr Anne Marie CunninghamAcademic lead for eLearning

School of Medicine, Cardiff University@amcunningham

WHO AM I?

“determined not to be one of the sheep”

I’m no techno-evangelist…

WHAT IS SOCIAL MEDIA?

Facebook 'used by half the UK population‘Time taken: 5 years

The Daily Telegraph 2nd March 2011

1/3 of doctors use Facebook daily MPS Survey

WILL WE BE USING FACEBOOK PROFESSIONALLY?

How can we make this a safe space for patients?

Disclaimer

LinkedIn

Wikis

Blogs

Curation

Twitter

HOW IS SOCIAL MEDIA BEING USED IN #UKMEDED?

#ecgclass

#twitjc

#teamhaem#ukmeded

#twitfrg

#foamed

Social media in #meded works best when

OPEN INDIVIDUAL SHARED

Do you need a VLE?

The rise of open?

OPEN

practice

data

gov

source

education

research

Freedom...?

http://www.flickr.com/photos/horrigans/4762673801/

Identity

AnonymityPower

Control

Trust

Context

What are the rules?

http://www.flickr.com/photos/litherland/2614531003/

DO WE NEED GUIDANCE ON SOCIAL MEDIA?

RCGP SOCIAL MEDIA HIGHWAY CODE

1. Be aware of the image you present online and manage this proactively2. Recognise that the personal and professional can’t always be separated3. Engage with the public but be cautious of giving personal advice4. Respect the privacy of all patients, especially the vulnerable5. Show your human side, but maintain professional boundaries6. Contribute your expertise, insights and experience7. Treat others with consideration, politeness and respect8. Remember that other people may be watching you9. Support your colleagues and intervene when necessary10. Test out new ideas, learn from your mistakes – and have fun!

http://www.flickr.com/photos/verbeeldingskr8/4324902924/

1. Be aware of the image you present online and manage this proactively

2. Recognise that the personal and

professional can’t always be separated

3. Engage with the public but be cautious of giving personal advice

http://www.flickr.com/photos/mckln/3449315633/

4. Respect the privacy of all patients, especially the vulnerable

http://www.flickr.com/photos/buriednexttoyou/5095255302/

5. Show your human side, but maintain professional boundaries

“could @amcunningham answer me a quick question please? just need a definition of something medical”

“go ahead... I can point you in right direction for good definitions:)”

“@amcunningham thanks can you just tell me what is meant by distant metastases please the emphasis being on the' distant'”

6. Contribute your expertise, insights and experience

7. Treat others with consideration, politeness and respect

http://www.flickr.com/photos/vinothchandar/4282241642/

8. Remember that other people may be watching youhttp://www.flickr.com/photos/pickard/31220953/

9. Support your colleagues and intervene when necessary

http://www.flickr.com/photos/mmoorr/86680869/in/photostream/

10. Test out new ideas, learn from your mistakes – and have fun!

Mayo Clinic’s 12 word social media policy:

Don’t Lie, Don’t PryDon’t Cheat, Can’t DeleteDon’t Steal, Don’t Reveal

Your next steps?

HangoutStart out

Learn

Thank youAbout.me/amcunningham

@amcunningham

cunninghamam@cardiff.ac.uk

Questions?