Youtoo Nonprofit Workshop: 

Haiti, Chile & Social MediaBy Kevin Lockett  

  N

Engage, Engage, Engage 

Gaining Donors using TNT 

Be  Your Own Media Outlet  

Social Media is a Two Way Street 

Share Comments @ #youtoohaiti 

Gaining Donors With TNT (Text N Twitter)

 

Wyclef Jean Twitter Channel"Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help."

Check This Out.... The Red Cross raised $400,00 in Text Donations after Hurricane Katrina. They raised $200,000 after the Asian Tsuanami.

Why Text Donations Are Successful• No credit card or a computer• The process of entering a 4-5 digit code with a

single text word is very simple and fast• Much like a download the charge shows up on

your bill• Brings in new demographic of donors who usually

are not contacted (i.e., Gen Y, Gen X, Minorities)  

Downside Of Text Donations

1.) Scams2.) People can give more 3.) Donations restricted to $5 or $10 donations Solution: Give mobile users ability to text their own amount.

 Examples:

501100 = $100501250 = $250501500 = $500501999 = $999

Be Your Own Media Outlet"Tell Your Own Story"

 

Chile Earthquake Club Video(Citizen Journalism)

 

Connecting with Skype & Ustream

Create Twitter Group Lists

Google People Finder

Social Media is A Two Way Street

 

 Who is This 2010 Social Media Leader?

 

BrownBrigade on Ninghttp://brownbrigade.ning.com/

Thanks to social media, Scott Brown's name recogntion zoomed to 95% by Jan. 2010, up from 51% on November

12 2009 ---Time Magazine

 Scott Brown's Social Media Edge Over Martha Coakley • A 10:1 advantage in Web traffic • A 10:1 advantage in YouTube video

viewership • A 3:1 advantage in Twitter followers • A 4:1 advantage in Facebook followers  

Free Websites  

NingWeebly 

YolaMoonfruit

Wordpress Facebook

Wix (Flash Video)

Engage, Engage, Engage There are over 400 million Facebook members worldwide (100 Million in the U.S) Linkedin has over 60 million members  Twitter has 75million users (15m are active)  64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old.  Fastest Rising Facebook User Women Over 55 African Americans are 70 percent more likely to access the Internet via a wireless handheld   Do You Need To Be More Active?

  

Check This Out

 

Rememeber... Use TNT (Text and Twitter to Gain Mobile Donors)  Take The Lead And Be  Your Own Media Outlet  Engage, Engage, Engage: Social Media is a Two Way Street Kevin Lockett  #Youtoohaiti   kazwire@yahoo.com  www.lockettmedia.moonfruit.com   www.twitter.com/kevinlockett 

Final Thought"Thanks to the internet, there are now new global networks that are multi-stakeholder and that are beginning to address global problems in new ways,"  ....These individuals now, at their fingertips, have a powerful tool for finding out what's going on, for organizing a collective response to something and for participating in solving problems."  --David Tapscott