Amman – Jordan

Mohammad Tahhan

The Social Media Revolution 2014

@Tahanco

What is Social Media?

•Conversation

•Connection / communication

•Commenting

•Community

•Collaboration

•Contribution

•Sharing

•Content creation

@Tahanco

Why is Social Media?

•Audience is targeted

•Participation increased

•Easy to use

•Outreach to clients

•Compete for revenue•Velocity

•Flexibility

•Economy

•Transparency

@Tahanco

LIFE BEFORE AND AFTER

BEFORE AFTER

Access Internet to check Emails Access Internet to share

Mobiles to talk and SMS Mobiles to access New Life

People were physically social People’ve become virtually social

children into outdoor activities children staying in access

Users spent lesser time on Web Users spend more time on Web

Businesses focused on traditional

Media

Business investing in social

networks for advertising purposes

Celebrities relied on PR agents Celebrities using social networks

Employees spent lesser time

online

Employees using more time

online

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LIFE BEFORE AND AFTER

WEB 1.0 WEB 2.0

Programmer User

Experts create content Everyone creates content

Individuals visit web pages, read

content

People construct shared

information

Tightly controlled “sites” Loosely controlled communities

One – way (one - to - many) Many-to-many (peer - to - peer)

Publish Participate

hierarchies الية العمل هرمية Dynamic, non – hierarchical

Static, stable content, few

changes

Constantly updated content

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@Tahanco

Plan Your Social Media

Marketing Strategy

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Social Media Tips

For

Young Entrepreneurs

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1. Find Your Outlet

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2. Streamline Your Updates

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3. Share Original Content

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4. Produce Share and RESPOND

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5. Merge Online & Reality

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6. Listen to Your Customers Everywhere, Not Just in Social Media

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6. Engage with Your Customers

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7. Be Human

"POST" Method

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P = People

- Who is your target audience ?- What tools are they using ? - What are they most comfortable with ?

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O = Objectives

- Do you want to listen, talk, raise awareness, increase website traffic, improve your reputation or collaborate with your audience ?

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S = Strategy

- What do you want to accomplish ? - What resources do you have ?

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T = Technology

- Once you’ve defined your audiences, objectives and strategy, then you can choose the most appropriate technology.

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ADVANTAGES

•Idea bank

•Sharing ideas, links, articles

•Building and sustaining community

•Inspire thoughts

•Ask Questions

DISADVANTAGES

•Frustrating محبط

•Messyفوضوي

•Not great for conversation

@Tahanco

ADVANTAGES

•Promote Conversation

•Undeniably popular شعبية فظيعة!

•Friendly user

•Updates status, photos, videos, links, sharing

•Online discussions

•Scheduling events

DISADVANTAGES

•Time Wasterمضيعة للوقت

•Distractersالفت لألنتباه بشكل مشوش

•Overwhelmingساحق للحياة!

@Tahanco

ADVANTAGES

•Easy, do-it-yourself web page

•Reflection

•Post & response conversation

•Knowledge sharing

•Application for critical thinking

•Archiving

•Scheduling

•Metrics مقاييس خاصة للشخص

DISADVANTAGES

•Formal to learners

•Writing liking it

•Need practice

•Need openness for criticism يجببها على المدون ان يتحمل جميع االراء ويقبل

من وراء النقد

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ADVANTAGES

•Professional

•Meet new colleagues/ prospect employees and employers

•Reputation

•Share knowledge

•Safe place to start business

DISADVANTAGES

•Official

•More like resume

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Key Takeaways

1. Social Media is a Commitment

2. You get out what you put in

3. Social Media is NOT an exact science.

4. Add Value to the Conversation

5. You NEED to respect the power of Social Media

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MARKETING PROCESS

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Social Media Marketing Process

Actively engage social communityand customers.

Turn fans into customers, drive traffic and sales.

Skillfully and carefully construct promotional messages to connect with customers.

Build and increase followers, publish content.

Monitor brand mentions, keywords, and trends.

To sustainable Social Media

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Social Media Process

قوة االعالم االجتماعي

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قوة االعالم االجتماعي

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قوة االعالم االجتماعي

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قوة االعالم االجتماعي

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قوة االعالم االجتماعي

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Finally!!

@Tahanco

Plan Your Content:

•Develop monthly content strategies

•Check your social network(s) daily

•Be as visual as possible (pictures, videos, links etc…)

•Use Social Media to conduct informal research (ask

questions)

•Identify key influencers and engage them in conversation

And!!

@Tahanco

Questions to ask yourself before hitting “Enter”:

•Which Social Media platform is appropriate for this message?

•Why are you sharing this message?

•What is the value added by this message?

•Can I add a relevant link, photo or video to this message?

And!!

@Tahanco

Thank you

Social Media Trainer and NGO communication specialist

Mohammad Tahhan

Q & A ??