Post on 18-Dec-2014
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• This is a Social Media Audit for one of the biggest Rugby
tournaments in the world, Super Rugby.
• The Social Media Audit was conducted to see how Super
Rugby Teams are performing on Social Media and If they’re
performance is making an Impact in their country.
• The Audit was conducted from the 24th February till the 24th
March 2014.
• The channels analyzed for the Audit were Facebook, Twitter,
Instagram & YouTube.
• Sources of the data is from Facebook and Twitter APIs.
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g• Fans: The total number of people who have liked your
Page.
• Engagement: The percentage of the number of people
talking about your Facebook Page, by story type.
(Unique Users)
• Reach: Refers to the number of people that are reached
and exposed to the Facebook Page.
• Demographics: Location and Gender of the Facebook
Fans
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
t
• Followers: The total number of people who have followed
your Profile.
• Mentions: Refers to responses to a tweet, containing the
@mention of the original tweet composer.
• Influencer Score: A numerical value between 1 and 100
determining a user's social media usage and correlates the
content created to measure how other users interact with
that content.
• Influencer: A person or a group of people who possess
greater than average potential to influence due to attributes such as personal persuasiveness
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Social Media Presence
f
t
wR
VVVV
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u New Zealand Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Popular City: Hamilton
Fans by Country g
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
STwitter Age
t @ChiefsRugby Mentions O
Influencer Score
Top Influencer
t
s u
#ChiefsMana Mentions
Twitter Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
SFollowing
Posts
Followers
s u
RInstagram Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVX
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u SA Fans P
Reach
w Female Fans
Male Fans
g
w
Facebook Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Popular City: Pretoria
Fans by Country g
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
STwitter Age
t @BluebullsRugby Mentions O
Influencer Score
Top Influencer
t
s u
Bluebulls Mentions
Twitter Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVV
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Australian Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Popular City: Canberra
Fans by Country g
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Twitter Followers
STwitter Age
t @BrumbiesRugby Mentions O
Influencer Score
Top Influencer
t
s u
Brumbies Rugby Mentions
Twitter Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
SFollowing
Posts
Followers
s u
RInstagram Insights
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVV
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u New Zealand Fans P Reach
w Female Fans
Male Fans
g
w
Facebook Insights
24 February – 25 March 2014
Popular City: Christchurch
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @CrusadersRugby Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
CrusadersRugby Mentions
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVV
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Australian Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Brisbane
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @Reds_Rugby Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Reds Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVXX
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u SA Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Free State
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @CheetahsRugby Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Cheetahs Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVV
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u SA Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Cape Town
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @Stormers Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Stormers Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVX
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Australian Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Sydney
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @NSWWarathas Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
NSWWarathas Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
VVVX
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u SA Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Durban
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @TheSharkZA Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Sharks Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVV
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Newzealand Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Cape Town
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @Highlanders Mentions O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Highlanders Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVV
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u New Zealand Fans P Reach
w Female Fans
Male Fans
g
q
Facebook Insights
24 February – 25 March 2014
Popular City: Brisbane
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @HurricanesRugby Mentions
O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Hurricanes Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVV
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u New Zealand Fans P Reach
wFemale Fans
Male Fans
g
q
Facebook Insights
u
w
24 February – 25 March 2014
Popular City: Auckland
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @BluesRugbyTeamMentions
O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Blues Rugby TeamMentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVX
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u South African fans P Reach
wFemale Fans
Male Fans
g
q
Facebook Insights
u
w
24 February – 25 March 2014
Popular City: Johannesburg
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @LionsRugbyUnionMentions
O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Lions Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVV
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Australian fans P Reach
wFemale Fans
Male Fans
g
q
Facebook Insights
u
w
24 February – 25 March 2014
Popular City: Perth
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @WesternforceMentions
O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Western Force Rugby Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Social Media Presence
f
t
wR
24 February – 25 March 2014
VVVV
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y Facebook Fans t
Engagement Rate
u Australian fans P Reach
wFemale Fans
Male Fans
g
q
Facebook Insights
u
w
24 February – 25 March 2014
Popular City: Melbourne
Fans by Country g______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
Twitter Followers
STwitter Age
t @MelbourneRebelsMentions
O
Influencer Score
Top Influencer
t
s u
Twitter Insights
Melbourne Rebels Mentions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
SFollowing
Posts
Followers
s u
RInstagram Insights______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
24 February – 25 March 2014
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Facebook Fans
SharksStormers
CrusadersBlue Bulls
ChiefsRedsBlues
HurricanesHighlanders
WaratahsCheetahsBrumbies
RebelsForceLions
g
24 February – 25 March 2014
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Popular City: Cape Town
Fans by Country who like Super Rugby g
24 February – 25 March 2014
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Countries that like Super Rugby Teams
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
g
24 February – 25 March 2014
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Countries that like Super Rugby Teams
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
g
24 February – 25 March 2014
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Countries that like Super Rugby Teams
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
g
24 February – 25 March 2014
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
SA
NZ
AUS
Argentina
USA
UK
FIJI
FRANCE
JAPAN
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Facebook Engagement Rate
BrumbiesForceLionsBlues
HighlandersWaratahs
HurricanesRebels
RedsCheetahs
ChiefsCrusaders
SharksStormers
Blue Bulls
g
24 February – 25 March 2014
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24 February – 25 March 2014
• The Team with the Most Facebook Fans is from South Africa – The Sharks
• The Team with the least Facebook Fans is from South Africa – Golden Lions
• Australian Team - Brumbies has the highest engagement rate among the other Super 15 teams.
• South African Team – Blue Bulls has the lowest engagement Rate among the other Super 15 Teams.
g
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Twitter Followers
StormersSharks
Blue BullsReds
CrusadersChiefsBlues
WaratahsBrumbiesCheetahs
RebelsLions
HurricanesHighlanders
Force
t
24 February – 25 March 2014
SANZAR
0
50 000
100 000
150 000
200 000
250 000
South African Teams New Zealand Teams Australian Teams
t
24 February – 25 March 2014
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Twitter Mentions
StormersSharksChiefsLions
RebelsForceBlues
BrumbiesWaratahs
RedsHurricanes
HighlandersCrusadersBlue BullsCheetahs
t
24 February – 25 March 2014
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24 February – 25 March 2014
• The Team with the Most Twitter Followers is from South
Africa – DHL Stormers
• The Team with the Least Twitter Followers is from South
Africa – Golden Lions
• South African Team – DHL Stormers had the most mentions
among the other Super 15 teams.
• South African Team – Cheetahs had the least mentions
among the other Super 15 teams.
• The Team with the highest Influencer Score – Blues,
meaning they have more Influence amongst the other Super
Rugby Teams.
g
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• ZASocial Media is a social media agency specializing in ALL things
social – from creating social media strategies, social media campaigns,
to providing social media community management for your business.
We also provide social media monitoring, social media advertising and
social commerce.
• What started out to be an agency servicing small clients has since
grown into giving some of South Africa’s top brands and prominent
icons a place in the social sphere. ZASocial Media has worked with top
South African brands such as the Premier Soccer League, Standard
Bank Joy of Jazz, SABC, Computicket and Yellow Pages SA, just to
name a few.
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“Our mission is to make Social Media an effective tool in every business
and entrepreneur’s arsenal.”
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