Social Media For Social Good

Social Media for Social Good

Values, Content, Engagement and Advocacy

Thursday, November 29, 2012

Ryan ArndtCommunity/Social Media

Manager In Games/Interactive

@certainlysocial

Ryan ArndtAlso an organic farmer

part-time

Working for social good as well :)

BACKGROUND *HeroEngine - Social Media/Community Manager* Merging Media - facebook and twitter management, video blogging/social video creation* GameRecruiter/Game Industry Virtual Career Expo - Social Media Manager* SocialChocolate - Community Manager* International Game Developers' Association – Global Community Manager - membership, volunteer, studio, social and community management with content creation on top.* Casual Connect - interviewing big players in gaming for the use on Casual Connect social web* Canadian Videogame Awards - Social Media and Community Management

What I do as a community/social media manager

Support community members

Promote the organizations I work with

Offer outside perspective

Create content around brand values

Maintain a positive community

Support Community Values

Inclusion - welcome new people and ideas

Engagement - encourage participation

Empowerment - support success

Humour and Creativity - do it all with a fun, full and balanced life in mind.

Who are you?

What are you passionate about?

What is your level of social media experience?

What is social media?

Social Media basics

multi-directional

conversational

engagement-focused

Multi-directional

anyone can join in

conversations involve unlimited numbers of people

often multi-focused

Conversational

friendly

welcome to meet people

like meeting people at a networking event

talk to your heroes

Engagement focused

Questions/Opinions

Interaction

NOT a “newsfeed”

if you do not engage with others on social media, do not use it.

So what is it good for??

What is social media good for?

- Increasing Brand Awareness- Connecting with the Broader Non-Profit/Business Community- Getting to know your customers/advocates better

What is social media good for?

- Getting known as a leader in the perspective field- Customer Service- Empathy/Humanizing the brand

- Over time, soliciting donations/sales

How is it done??

Technical stuff-Differences between a page and a group

-Page setup and edit

-How to use facebook as a page

-Question feature and market research implications

-Message function

-Sharing images, links, video, text (pro's and con's of each)

-Liking other pages and sharing their content

-Share for Share

-Highlight content on a page and when to do so

Be where they are

Make it easy to find the Community/Welcoming Team in multiple places online, not just main website.

Create content that is welcoming and friendly

Help them to join in

Encourage people to ask themselves “How can I get involved?”

If a conversation starts on one social network, don’t start by automatically telling them to contact you elsewhere, as this may lose them.

The Facebook community

conversion funnel Donation/Purchase Likelihood increases

What are your Facebook page goals?- more likes

- more donors-more purchases

- public education etc

Developing a communication plan for

Facebook

What are the communication needs of

the organization?

(tie it to pre-existing communications)

with partner

How is it done well??

A quick overviewContent Creation/Curation

Why do people share/engage with content?

The 4 Ss

- Surprising

- Serious

- Silly

- Stunning

What’s in it for them?

Engagement tips

Support the flow of ideas between people

Community news/Current events

Contests/Crowdsourced Content

Inspiring questions

Casual/fun questions

Think BIG Together

“What is something you are finding to be a challenge?”

Open-ended question: Where do you need support?/How can I help you to succeed?

Support a person’s ability to innovate and surprise you

The Posting Ratio

Best Practice

Out of 10 posts....

FIVE - Example 1

5 built around core values – quotes, pictures, fill in the blank, light

engagement

FIVE - Example 2

engagement

FIVE - Example 3

engagement

FIVE - Example 4

engagement

2 fun/funny/inspiring

1 involving brand directly

1 share from another page

1 recognizing volunteers/donors/customers directly

Twitter, Pinterest, Google+ and Reddit

Other social networks

Best Practice Twitter

Excellent for meeting strangers

“If you want to talk to your hero, try Twitter” - Kris Krug (United Nations Social Media Manager)

- #hashtag chats and communities

- Follow, Retweet, Reply, Share - think of it like wooing.

- Slower to grow than Facebook, growth requires being very conversational, build relationships

Best Practice Pinterest

Pin content that is useful, or funny. Repin others’ content, build relationships

Strongest percentage of female audience of all social networks

Best Practice Reddit and Google+

Users are highly technical, heavily skewed towards males.

Share and re-share tech related content, build relationships.

Reddit and (4chan) is often where people say “content on the internet begins”

Best Practice for using Myspace

Important:

Once a culture of sharing has been established,

THEN bring in asking for sales/donations

Successes and Dangers:

Old Spice, Greenpeace, McDonalds, Pepsi Refresh

Aviva Community fundhttp://www.youtube.com/watch?v=owGykVbfgUE

Summary:

Foundations For Using Social Media to Create Social Good

Values

Inclusion - welcome new people and ideas

Engagement - encourage participation

Empowerment - support success

Humour and Creativity - do it all with a fun, full and balanced life in mind.

Questions?

@certainlysocialryan@certainlysocial.com

http://facebook.com/ryan80e

http://facebook.com/certainlysocialcsmm

http://certainlysocial.com

Social Media For Social Good

Documents

Transcript of Social Media For Social Good

Good Old Social Media

Forge Social Media For Social Good

Social Media for Social Good Workshop

Daniel Tyte Social Enterprise + Social Media = Social Good

Social Media for Social Good - Raleigh Social Media Day #SMDay

Social Media for Social Good from YouToo 2010

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Social Media, Social Good & Good Business Can they fit together?

Social Media For Good Slideshow

Social Media and Marketing: Why Social Media is Good for Marketing

Social media for social good charlotte beckett - the good agency

Social Media for Libraries: Good Practices - …librarylinknj.org/sites/default/files/ppt Social Media for...Social Media for Libraries: Good Practices Sophie Brookover Program Coordinator

Social Good and Social Media Activism FILM260 Flipbook

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Can Social Media lead to Social Good?

Social Media for Nonprofits and Social Good 2014

Social Media for Social Good by @JoeyShepp

Social Media in Social Good

Social Good on Social Media - Best practices