Post on 06-May-2015
Out of the Box Social Media for the Real Estate Industry
By Kelly Noble
Thursday, October 13, 2011
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Social Media Geek
Thursday, October 13, 2011
What you will learn today
• The basics of Internet Media Marketing
• Why use Social Media?
• BRIEF overview of Facebook, LinkedIn & Twitter
• How to set up a Facebook Ad
• How QR Codes can help your real estate business
• Time saving tips
• Finding content to share
• Email Marketing Best Practices
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• Companies talked AT the customers
• We were easier to target and categorize
• We were believers
Then Vs. Now
• We can communicate back
• We are more diverse and different
• We are more savvy and educated consumers
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Building Blocks
• Listen
• Communicate
• Share
Your foundation should be about the customer not you.
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Social Media is just one piece of the puzzleTie it all together
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Why Social Media Marketing?
• Join the Conversation
• Build Relationships
• Brand Awareness
• Search Engine Optimization
• Provide a collaborative environment for prospects and customers.
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Before you start, ask yourself these questions:
• What am I trying to accomplish with Social Media?
• What are my customer’s most pressing challenges and how can I help solve them?
• What are the most effective tools for delivering my message?
• How can I build enduring relationships that turn strangers into lifetime customers?
From: Mitch Meyerson, Author of Mastering Online Marketing. www.MitchMeyerson.com
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• There are over 800 million active Facebook (500 million this time last year)
• Facebook supports over 70 languages
• 71.2% of the US web audience is on Facebook
• There are more than 350 million active users currently accessing Facebook through their mobile devices
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• Create a Facebook Fan Page
• Welcome visitors with a custom welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• Example: fb.com/stellar247
• Go to: fb.com/username
• Regular updates
• Always remember the 80/20 rule of posting
Facebook Tips
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Tagging 101
Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.
Steps:1.Your PAGE must like the page you wish to tag prior to doing a tag.2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247.3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag.4.Continue sharing your message as you normally would.
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Facebook Ads
‣ Target by Demographics, location & Interest
‣ Very inexpensive (ads start at .10 per click!)
‣ Direct to Facebook Business page or outside link.
‣ Easy to use
‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression)
‣ Your ad can have up to 135 characters which is nearly twice as much as Google.
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2 Ways to get to the Facebook Ad dashboard
1
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Military Ad
50.00
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• 115 million users world wide
• 64 million users in North America
• Used by 69 of the Fortune 100 Companies
• Professional Networking Site Launched in 2003
• Ages 45+ is the largest age demographic
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Perform/Utilize • Check references• Look into companies• Search for new employees and service providers• Find content• Get business• Ask for recommendations
LI Tips
Increase your visibility• Optimize your profile• Add connections
Improve your connectivity• Show all your affiliations in your profile: Past
employment and companies, schools, associations and activities.
• Join groups
Improve your Google rank• Make your profile public• Customize your URL• Use Keywords
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Share more
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• First ever tweet was in 2006
• There are currently 1 billion tweets every week
• Nearly 50 million people log on each day
• There are currently 200m registered users with a growth
continuing at a higher pace than before.
• 182% increase in the number of users tweeting from mobile devices in the past year.
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Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you back
• Follow the followers of others
• Only follow active users
• Unfollow those who do not follow you back within at least 48 hours
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Twitter Tips
• Re-name your profile photo prior to uploading so that it will be indexed by Google.
• Only use 120 characters if you want to have your full message re-tweeted.
• Use keywords in your profile bio as well as some of your tweets so you will be found.
• Use a headshot rather than a logo
• Submit your profile to directories
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QR Codes are barcodes on steroids.
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How does it work?
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Apps for scanning QR Codes
Droid: QRDroid via the App store on your phone
iPhone: Scan | iTunes App Store via One Thing Well
Blackberry: QR Code Scanner Pro via App World
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Practical Uses of QR Codes
• The back (or front and back) of your business card.• Your brochures and other marketing materials.• The sides of trucks and trailers.• Product tags and packaging• Convention and event name tags• Event ticket stubs• Point-of-sale receipts
And...
Real Estate Marketing
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QR Codes for Real Estate
Real Estate Marketing
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There are many great ways to use QR Codes in your Real Estate
marketing...
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1 QR Codes On Sign Riders. 2 Property flyers. 3 Event or Open House Information. 4 Real Estate Magazine Ads.5 Business Cards.
Other great ways to use QR Codes in your Real Estate marketing...
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Top 3 Mistakes & How to Fix Them
1. Directing consumers to a regular website.
2. Not thinking big enough
3. Putting QR Codes where they don’t belong.
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Make your own QR Codes
http://rasoftwarefactory.com/qr-generator/
http://www.qrstuff.com/
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Email Marketing
• Not having permission• Confusing transactional emails with email marketing• Assuming people remember who you are• Writing like a used-car salesman• Ignoring campaign reports
Common email-marketing rookie mistakes, including:
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Mistake: Assuming People Actually Want To Hear From You
• They didn't specifically ask for emails from you.
• Know that it's different if someone sends one email directly to you, with a sales pitch. But when that same person crosses the line and "blasts" his sales pitch to an entire list of people, it quickly becomes spam.
• If they know you, but they haven't exactly opted-in for newsletters from you...
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Mistake: Writing Like A Used Car Salesman
Don't use pushy sales copy, like "BUY NOW!!!!" or "LIMITED TIME OFFER!!!" in email. It's obnoxious. Spam filters will
penalize you for using what they consider "spammy" content.
What flag’s a Spam filter:
• Going crazy with exclamation points!!!!!!• USING ALL CAPS--IT'S LIKE YELLING IN EMAIL.• Coloring fonts bright red or green• Using the word "test" in the subject line• Creating an HTML email that’s nothing but one big image, with little or no
text
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Mistake:Ignoring Campaign Reports
Check your email stats after every single campaign you send. Look for trends. Make changes to campaigns to see if you can improve your open rates, click rates, and most importantly, conversions. What's the best day to send your emails? What's the best time? How can slight adjustments to your template affect sales? Remember: Always be checking.
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Mistake: Not Having Permission
Email newsletters, coupons and promotions are considered marketing or commercial emails. If you send marketing email to a list of people without their permission, then you're sending unsolicited commercial email (UCE), otherwise known as spam. Understand where that line is drawn, because if you cross it, you can expect a call from the FTC for violating their CAN-SPAM law.
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The CAN-SPAM Act of 2003
Never use deceptive headers, from-names, reply-tos, or subject lines.
• You must always provide an unsubscribe link.
• Remove recipients from your list within 10 business days.
• The unsubscribe link must work for at least 30 days after sending.
• You must include your physical mailing address in the email (PO Boxes are not sufficient).
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Make it Easy
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• Use Hootsuite Pro to not only organize, schedule and consolidate your social media efforts but also track analytics.
• Use the link: http://hootsuite.com/p_5014 for a 30 day free trial
With a Pro Account You Get:
• Unlimited Social Network Profiles• Unlimited RSS / Atom Feeds• 1 Free Report• Google Analytics• 1 Free Team Member• Ad Free
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Tips for Finding Content
• Use LinkedIn, Twitter & Facebook
• Google Alerts
• Alltop.com - All topics organized and ready for you to read and share!
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Take Aways• Put the puzzle pieces together!
• Consistent Branding
• Make a good impression
• Create Value and build relationships/trust
• Share great content
• Use the right tools to save time & sanity
• Use new technologies to help build your brand on and offline
• Think outside the box BUT don’t break the law
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Always Remember...
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Thank you:
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Presented By:Kelly Noble
DirectorStellar Media Marketing
www.stellarmediamarketing.com
Questions? Email me:stellarmediamkt@gmail.com
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Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Thursday, October 13, 2011