Post on 17-Jul-2015
Social Media For Non-Profits
What Works, & What Doesn’t?
CANADIAN CANCERSURVIVOR NETWORK@survivornetca
Overview
● What are your goals & available resources?● Twitter strategies● Facebook strategies● Mobile apps● Other important networks● Useful tools● What Works & What Doesn’t● Q&A
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Where do you stand?
What are your goals, available resources, & target audience?
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What are your goals?
● Who are you trying to engage? Why?● Generating awareness for a specific cause/event● Reaching as many people as possible● Contacting politicians/decision makers● Defining social media goals is very important to
keep you on track!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What tools are at your disposal?
● Dedicated communications or social media employee
● Social media/analytics budget● Original content● Existing social media accounts● Experience with social media● Webinars and workshops on
social media
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
How to engage your audience?
● News articles● Graphics● Links● Videos, photos● Original content
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Important Social Networks
& why you should use them!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What Works?● #Hashtags● Lists● Graphics/Images● Links
● Moderation
● Anatomy of a tweet
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Date Time
Simple graphic
Link
Hashtags
What Doesn’t?● Inconsistent posting● Spamming (Tweets/Retweets)● Too many hashtags● Reposting your content● No call to action● Mixed/muddled messaging
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Tweetdeck
● Support for multiple twitter accounts● Customized timelines● Real-time updating● Night/day mode● Filters for certain terms/phrases● Lists are easily accessible● Tweet scheduling
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What Works?● Largest user base by far● Pay to reach a wider audience -
can be very useful if you have $$● Manage your organization
through your personal account● Twitter link● Network that is the most
‘personal’
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What Doesn’t?● Spamming● Don’t only use Facebook - not all
your ‘likes’ see your content● Inconsistent posting● Reposting/no original content● Bad formatting
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Mobile Apps
● Great for engaging followers, creating ‘buzz’● Instagram
o Post directly to other networkso Use the same username as Twitter if possible
● Vineo Very popular with younger generationo Same username as Twittero Quick updates on events
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Other Useful Networks
& why you should use them!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
● ‘Professional’ version of Facebook
● Company and personal profiles
● Professional environment
● Job postings & resumes
● Very large network, growing consistently
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
● Great for specific audiences
● Has ‘boards’ for any topic
● Directs traffic to the source of the image
● Another fast growing network
● Predominantly female user base
● If you have original content, use this!
● Great for infographics --->
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
My 3 C’s of Social Media
● Consistency● Conscientiousness● Currency
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Useful Tools
● Pu.ush for screen captures
● Dropbox for file syncing
● Evernote or Google Drive for notes and presentations
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Google Alerts
● We use these every day at CCSN● News & events● Tailored to very specific or very
general content● Saves time● Learns what you like/don’t like● Updates once a day, once a week
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What Works?
● Clear, concise messaging
● Well-made
graphics/images
● Consistent presence
● Links/call to action
● Easy to get involved
● Story-based messaging
What Doesn’t?
● Spamming
● Inconsistency
● No call to action
● Responding to hate/trolls
● Text-only
● “If it doesn’t take effort, it
probably isn’t worth
posting.”
Overall message:● 3 C’s - be consistent, conscientious, & current.● Use every tool available to your advantage.● Moderation is key.● If it doesn’t take effort to post, it isn’t worth posting.
CANADIAN CANCERSURVIVOR NETWORK@survivornetca
Questions?Contact MeEmail: mhandy@survivornet.caCCSN Contact InformationCanadian Cancer Survivor Network1750 Courtwood Crescent, Suite 210Ottawa, ON K2C 2B5Phone: 613-898-1871Email: info@survivornet.caWebsite: www.survivornet.caBlog: www.jackiemanthornescancerblog.blogspot.com
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Reminder:
This webinar will be available to watch on our website tomorrow. Share with those who could not attend!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK