FOR SMALL BUSINESS

SOCIAL MEDIA 101

Most Important to local business: Google+Remember: Google drives local search & map search!!

VALUE: WHAT CAN YOU DO?

WHAT’S IN IT FOR YOU?

FANS MAKE BETTER CUSTOMERS

4 COMMON MISTAKES

1. Just broadcasting, without engaging or responding to customer engagement.

2. Not talking about anything broader than your own products.

3. Listening to customers but not taking action (might as well as not listen)

4. Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)

JOSUE’S #1 RULE FOR SOCIAL MEDIA

1. Collect your images & content

2. Decide what 2 or 3 social media sites make the most sense for your business and customers.

3. Sign up for those accounts, & dive in.

4. Recruit loyal customers to join in & spread the word.