Media Bhupesh Shah, B.Sc., MBA April 19th, 2012

Social for Job Development

“One recent study by Northern

Illinois University professors found

study participants could more

accurately predict a candidate's

likelihood to succeed in a particular

job by browsing their Facebook

profile than by evaluating detailed

personality surveys.”

“Facebook Beats Personality Tests for Predicting Job Success, NIU Management Professor Finds | NIU Today.” Web. 13 Apr. 2012.

Agenda

What is Social Media and Why is it Important?

Relationships are the Key

Googling Yourself Using Social Media to

Build Relationships

Finding and Creating Job Opportunities

Agenda

LinkedIn Profile and Keywords

Being Proactive in your Search

LinkedIn Apps Resources

Q&A

Social Media

driven by relationships

ongoing engagement - usually not a one-shot deal

users value recommendations “Trust is the new black,” and it never goes out of style. (Craig Newmark, founder Craigslist)

onlinedegrees.com

Relationships

From Lead Beyond: http://www.flickr.com/photos/32493043@N00/

Google Yourself Google yourself!

Your network

From Noah Sussman: http://www.flickr.com/photos/thefangmonster/

Finding and Creating

From Dawn Huczek: http://www.flickr.com/photos/31064702@N05/

Job Opportunities

Apps

From The Daring Librarian: http://www.flickr.com/photos/info_grrl/

150 million+ members

5.1 million in Canada

Almost 70% are between 25-54

“Wayne Breitbarth’s Blog on Linkedin Tips - Power Formula for LinkedIn.” Web. 13 Apr. 2012.

Your LinkedIn profile is the gateway

Your Profile

What to share and why

http://www.linkedin.com/ profile/public-profile-settings

Selecting keywords... What is the

employer looking for?

What keywords are repeatedly mentioned for a given job title?

Find 25-35

keywords Use LinkedIn skill search to find related skills

Action verbs for resumes but nouns for hiring

“Keyword Count / Usage.” Web. 7 Mar. 2012.

Most use 3-4 word key phrases

1 word 3.83%

2 words 7.47%

3 words 24.81%

4 words 27.44%

5 words 18.06%

6 words 8.94%

7 words 3.80% 8 words

1.97%

9 words 1.21%

10 words 2.46%

Demonstrate your expertise on LinkedIn Answers

LinkedIn Follow Button

Research

Research

Research

Your LinkedIn Profile

Your LinkedIn Profile

Join Groups (including Alumni)

Statistics

Create and Participate in Polls

LinkedIn Apps

inmaps

resume builder

signal

swarm

dropin

From toprankonlinemarketing: http://www.flickr.com/photos/toprankblog/

http://inmaps.linkedinlabs.com

http://resume.linkedinlabs.com/

Signal…keep up with your network and trends

http://www.linkedin.com/signal/

http://swarm.linkedinlabs.com/index.html

http://dropin.linkedinlabs.com/

Resources

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637

Resources

http://www.youtube.com/watch?v=Ocp1MNpSkWs&hd=1

http://pinterest.com/pin/56154326573920334/

http://youtu.be/jykqF-neZ2I Find and Follow a Company on LinkedIn

http://www.powerformula.net/Infographic-500w.png

Resources

http://mashable.com/2012/02/05/ facebook-recruiting-infographic/

http://ethnicomm.com/blog/marketing/ what-is-social-media/

gplus.to/ethnicomm

twitter.com/ethnicomm

facebook.com/ethnicomm

linkedin.com/in/bgshah

slideshare.net/Bhupesh

bhupesh.shah@senecacollege.ca

416.720.1205