Social Media for High Net Worth Client Acquisition and Relationship Building

Summit Bank & Trust and Homestead Title

July 25, 2013

Social Media has completely changed the way we communicate.

How Do Your Customers Find You?

Facebook: The Numbers

“Mass Affluent” Americans (net worth between $100,000 and $1 million)

-- Usage has increased from 29% in 2010 to 61% to 2012

“Millionaires” (net worth of $1 million to $5 million)

-- Increased from 26% to 55%

“Ultra High Net Worth” individuals ($5 million to $25 million)

-- jumped from 27% from 52% over the same period

FacebookThis Not this

Linkedin:

“Mass Affluent” Americans (net worth between $100,000 and $1 million)

– Linkedin usage has increased from 10% in 2010 to 31% to 2012

“Ultra High Net Worth” individuals ($5 million to $25 million)

-- jumped from 18% from 40% over the same period

Linkedin: Charles Schwab & RidgeGate

Houzz.com

Pinterest.com

ASmallWorld.com

Reputation Management

Mobile: the Future is NOW

Questions?

Thank you!Kim Mears

Mears Interactive , LLC303.564.0494

kim@mearsinteractive.comwww.mearsinteractive.com