Post on 14-Sep-2014
description
Social Media For Event Marketing
6 Tips To Boost Awareness and Attendee Participation
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Biography
Lorien HensonEvents Marketing Manager HootSuite Media Inclorien.henson@hootsuite.com@lorienhenson
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Agenda
1. Pinterest 2. Foursquare3. LinkedIn4. Online Hub5. Twitter Wall6. Scheduled Tweets
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Driving more traffic than Google+, YouTube and LinkedIn combined!
Make your pins compelling
• Speaker photos• Venue photos• Infographics• Video• Merchandise
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Create well-organized & relevant boards
• Plan your boards to appeal to the different interests your attendees will have.
• Conference tracks, speakers, performers, dining, drinking, parties or day trips for your event.
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Categorize your boards properly
• You can only add a board to one category, so make it count!
• Think about where your attendees would go to find this information
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Include descriptions with keywords
• Use specific keywords • Think of it like SEO for Pinterest
Mix it up, don’t just broadcast!
Foursquare
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A virtual check-in desk
Check-In At Event
• Attendees can "check in" to the event itself, sessions, stages, and parties.
• Users can connect and meet with other
attendees and post during the event via Foursquare and link to Facebook and Twitter updates, using your event #hashtag).
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Keep Track• Monitor who checks in• Did you attract new
volunteers from Foursquare via an event?
• What are attendees saying about the event?
• Access Foursquare analytics to measure success.
• Give Foursquare a few months to spread in your community.
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Spread The Word
• Volunteers, staff, visitors and attendees can check when they are on the job.
• Display signs on-site at
your event to encourage people to check-in.
Solicit Tips and To-Do’s
• Offer rewards for those attendees who offer up tips or to-do’s.
• Share attendees’ tips & locations in the venue where others can check-in.
• Mayors can be given special treatment & VIP access.
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Target your promotional efforts to your core audience
LinkedIn Events Tool
• Don’t limit yourself• Roundtables, breakfast
meetings, workshops & virtual webinars are all great opportunities to use the LinkedIn Events Tool.
• Hosting a monthly event is a great way to consistently build visibility and value with your target audience.
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Promote Your LinkedIn Event
• Share with your contacts• Advertise on LinkedIn• Promote your event on your
LinkedIn Company Page• Promote in relevant LinkedIn
Groups• Create a LinkedIn Group for
your event
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Online Hub
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• Make sure there’s a single destination where attendees and interested parties can go to get all the information they need about the social media components of your event.
• Include your event #hashtag, Twitter, Pinterest, Facebook, LinkedIn, YouTube, Flickr, Instagram, Google+
• Save time and easily manage the content for your many social media profiles using the HootSuite dashboard.
Twitter Wall
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• Search streams are great for real-time tracking of keywords, #hashtags and @mentions.
• Share event tweets with live audience
• Encourage attendees to join the conversation.
• HootFeed – free tool www.hootsuite.com/hootfeed
Scheduled Tweets
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• Time-Saving! Schedule tweets to publish during the event.
• Provide 3-5 crafted tweets each week to sponsors & speakers, to make it easier for them to spread the word.
• Each tweet should include your event #hashtag and link to a call-to-action
Thank You!
lorien.henson@hootsuite.com@lorienhenson
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